Digital Marketing Manager

Role Purpose: Our client, Insure-tech Company, seeks a highly analytical Digital Marketing Manager responsible for the commercial performance of acquisition efforts, including paid digital media, 1:1 communications, content, SEO, and social strategy. The role involves increasing lead volumes, managing costs, and improving key metrics, with oversight of one direct report and multiple external agencies. Responsibilities: Analyze and optimize lead generation activities across all channels. Track and report performance and investment weekly. Manage content and social media strategies to grow organic traffic and leads. Collaborate with digital media agencies to achieve targets and KPIs. Handle 1:1 transactional communications through various channels. Work with sales and service teams to improve sales and conversion ratios. Drive conversion rate optimization with the ecommerce team. Seek new opportunities and channels in digital media. Share insights and resources with peers in other markets. Qualifications: 8+ years in a digitally-led, acquisition-focused marketing role, preferably in ecommerce and financial services. Experience in an analytical role focused on digital metrics. Proven track record in conversion rate optimization. Deep understanding of PPC, SEO, display, social, and affiliate channels. Management of a substantial digital media budget. Clear communication and presentation skills. Experience managing or working within digital marketing agencies. Proficiency in Google Analytics, Google Ads, and Meta Business Suite. Passion for digital marketing and knowledge of industry trends. Experience with Salesforce Marketing Cloud. Native proficiency in Thai and high-level business proficiency in English.