marketing manager in industrial manufacturing

Описание: Ingersoll Rand is a global industrial company providing mission-critical flow creation and industrial solutions, including compressed air systems, pumps, vacuum technologies, and other innovative equipment used across industries. Задачи: Own the annual marketing plan and budget for Nash, Garo and Transvac, allocating spend across brands and channels and managing forecasts throughout the year; Set and deliver the integrated demand generation strategy across paid media, email, content, SEO and events; Own the funnel with Sales, agree lead handover service levels, monitor MQL-to-SQL-to-opportunity conversion and drive corrective action; Own the brand websites, including content, structure, SEO performance and visibility in AI-driven search; Lead go-to-market for new products and applications, partnering with Product Management on positioning, value propositions, messaging and sales tools; Drive account-based marketing programmes with the Campaign Manager and Sales; Define and deliver the events and trade show strategy for the three brands; Commission and direct high-value marketing assets and manage the agencies and vendors producing them; Own marketing data and reporting, govern the database and report performance to leadership quarterly; Continue the brand and digital integration of Transvac into the Ingersoll Rand framework; Act as a senior member of the ETO marketing team, coach junior colleagues, share best practices and contribute to the wider PFT EMEIA marketing strategy. Требования: 5–8 Years of B2B marketing experience with ownership of plans and budgets and accountability for commercial outcomes; Experience in industrial, manufacturing or capital equipment markets; engineered-to-order or long sales cycle experience is strongly preferred; Strong digital and demand generation experience, including SEO, SEA, LinkedIn advertising, marketing automation and CRM-based funnel management; Ability to manage multiple brands, product lines or business units in parallel and make trade-offs between them; Ability to translate technical products into clear customer value and work with engineers, product managers and sales specialists; Commercial and analytical literacy, strong project management skills and ability to deliver concurrent initiatives on time and on budget; Experience selecting and managing agencies and vendors; Ability to influence without direct authority across sales, product and regional teams in a matrixed international organisation; Fluent English; Willingness to travel within EMEIA for customer and site visits, events and team meetings; Nice to have: German, hands-on experience with Eloqua, Salesforce, Workfront, Qlik or Contentstack, ABM and sales engagement platforms, Google Analytics 4, conversion rate optimisation, vacuum/blower/compressor/ejector technology, hydrogen, CCUS, biogas, refining or pulp and paper markets, acquired-brand integration, line management or mentoring, basic design skills with Canva or Adobe tools. Условия: Competitive salary; Annual bonus; Private medical care; Cafeteria and holiday subsidy; Flexible working hours; Stable working environment focused on long-term cooperation; Technical, professional and skills training; International working environment; One-time stock award after successfully completing one year of employment through the Ownership Works equity program; Up to 20% travel within EMEIA.