Marketing Specialist

About the Role Mindful Souls is looking for a proactive and commercially driven Marketing Specialist to plan and execute e-commerce marketing campaigns, coordinate product launches, and optimize promotional offers using customer insights and performance data. The ideal candidate should have hands-on experience with Shopify, strong project coordination skills, and the ability to manage multiple campaigns simultaneously. This role requires a combination of creative thinking, commercial judgment, analytical ability, and end-to-end campaign ownership. Key Responsibilities - Marketing Calendar & Campaign Planning: Maintain a proactive marketing calendar covering seasonal events, product launches, promotions, and customer needs across the US, Canada, Europe/UK, and Australia markets. - Campaign Execution & Coordination: Translate marketing ideas into actionable plans with clear briefs, timelines, responsibilities, dependencies, and review checkpoints. Coordinate with copywriting, design, inventory, website, and other relevant teams. - Email Marketing Support: Collaborate with the email marketing team by providing campaign ideas, product selections, offers, creative requirements, collections, landing pages, and verified URLs within agreed timelines. - Promotional Offers & Merchandising: Develop and recommend bundles, free gifts, themed collections, and discount offers based on customer relevance, inventory availability, product performance, profitability, and execution feasibility. - Shopify Store Management: Create or coordinate product listings, collections, homepage banners, and landing page updates. Ensure accuracy of product details, pricing, currencies, promotional messaging, and links across devices and markets. - Product Launch Management: Coordinate product launches from planning through execution, ensuring inventory readiness, feasibility, approvals, stakeholder alignment, and quality checks before launch. - AfterSell Optimization: Monitor upsell funnels for product availability, technical issues, and performance changes. Recommend and test improvements to increase conversion rates, average order value, and revenue per eligible visit. - Customer Research & Performance Analysis: Coordinate customer surveys, analyze product and campaign performance, investigate changes in results, and recommend actionable improvements supported by data. - Project & Workflow Management: Maintain organized project workflows in Asana, track deliverables and dependencies, communicate blockers proactively, and develop SOPs and templates to improve execution efficiency. - Cross-functional Collaboration: Work closely with marketing, creative, email, inventory, and website teams to ensure timely delivery of campaigns and other marketing initiatives. Skills & Competencies - Strong ownership, initiative, and ability to work independently with minimal supervision. - Excellent planning, prioritization, and project coordination skills. - Sound commercial understanding of discounts, bundles, contribution margins, inventory constraints, and customer value. Mindful Souls | Marketing Specialist Page 2 - Analytical thinking with the ability to interpret performance metrics and translate insights into actionable recommendations. - Strong written English and effective stakeholder communication skills. - High attention to detail and commitment to quality control across campaigns, product information, pricing, and promotional assets. - Creative thinking and customer-centric judgment to develop relevant, brand-appropriate marketing ideas. - Proficiency in Shopify, Asana, and spreadsheets, with the ability to learn new marketing and analytics tools. - Ability to review and validate AI-assisted outputs to ensure accuracy and quality. Experience & Qualifications - 2-4 years of relevant e-commerce marketing experience, or equivalent demonstrated experience managing comparable responsibilities. - Proven experience managing promotions, product launches, or bundle campaigns from planning through execution. - Hands-on experience with Shopify and coordinating with cross-functional teams. - Experience analyzing marketing or product performance and using insights to improve campaigns and offers. - Demonstrated ability to manage multiple projects and deadlines using structured project management practices. - Strong written and verbal communication skills in English. Preferred Qualifications - Experience managing multi-market e-commerce stores. - Familiarity with AfterSell or similar upsell and post-purchase optimization tools. - Experience with KnoCommerce or other customer survey and research platforms. - Exposure to subscription-based products, customer personas, and customer lifecycle marketing. - Experience collaborating with Klaviyo or supporting direct mail and web push campaigns