Head of Digital

Duties and Responsibilities Build, plan and implement the overall digital marketing strategy Manage the strategy Collaborate with the broader marketing team to align communication strategies and tactics. Develop, lead and manage the digital marketing team Stay up to date with the latest technology and best practices Manage and oversee different digital marketing channels Measure ROI and KPIs Prepare and manage digital marketing budget Oversee all the company's social media accounts Measure and manage online content Analyse SEO, Google Analytics and social media analytics to provide data enriched recommendations to drive brand strategies and maximise ROI Develop attribution models to support future campaign decisions Research competition, investigate benchmarks and provide suggestions for improvement Education and Experience BCom, Marketing or Informatics degree will be advantageous 5 years of experience as a Head of Digital Marketing 10 years of experience in developing and implementing digital marketing strategies 5-10 years of hands-on experience with SEO, Google Analytics and social media analytics tools and resources Skills and Competencies In depth knowledge of SEM and social media digital marketing channels Good knowledge and experience with online marketing tools and best practices Basic knowledge of web design procedures Sense of ownership and pride in your performance and its impact on Austell's success Critical thinker and problem-solving skills Team player Good time-management skills Great interpersonal and communication skills Proven track record in designing and implementing a digital strategy with return for business Ability to analyse data and identify trends