Junior Marketing Manager

Role Overview: As a Junior Marketing Manager, you'll support our growth strategy by helping to execute multi-channel marketing campaigns, drive inbound traffic, and optimize our digital presence. You'll collaborate with sales, product, and design teams to generate demand and convert leads through data-driven marketing initiatives. Key Responsibilities: - Assist in planning and executing B2B marketing campaigns that drive awareness, engagement, and qualified leads. - Create and manage content across multiple channels including website, blog, email, and social media with a focus on SEO and customer pain points. - Help manage the marketing tech stack, including tools like HubSpot, Google Analytics, and CRM platforms. - Collaborate with sales to align lead generation efforts and support account-based marketing initiatives. - Conduct market, competitor, and audience research to help refine targeting, messaging, and positioning. - Track KPIs and campaign performance metrics to identify what's working and where we can improve. - Support lifecycle marketing efforts including email nurturing, onboarding campaigns, and customer retention strategies. - Assist in organizing webinars, virtual events, or content partnerships with industry influencers. Skills & Qualifications: - Bachelor's degree in Marketing, Business, Communications, or a related field. - 1-2 years of marketing experience, preferably in a SaaS or tech environment. - Familiarity with B2B marketing concepts and customer journey mapping. - Hands-on experience with marketing tools such as: - CRM & Marketing Automation: HubSpot, Salesforce, ActiveCampaign, etc. - Analytics: Google Analytics, Hotjar, etc. - Content/SEO: SEMrush, Ahrefs, or similar. - Solid writing and editing skills with an eye for detail. - Understanding of lead generation funnels and demand generation tactics. - Bonus: Basic knowledge of HTML, email design, or paid advertising platforms (Google Ads, LinkedIn Ads). Youll Thrive In This Role If You Are: - A fast learner who thrives in a dynamic, startup-like environment. - Passionate about data, marketing trends, and SaaS. - Curious, proactive, and not afraid to ask questions. - Comfortable juggling multiple projects and priorities. What We Offer: - A collaborative, growth-focused culture - Diverse & Inclusive Workplace Originally posted on Himalayas