Digital Marketing Manager

ADI Client is seeking a Digital Marketing Manager to join their team in the educational services field. Main Responsibility 1. Content Strategy and Management Develop a content strategy that aligns with both short-term and long-term marketing objectives. Collaborate with the marketing and design teams to plan and create content that is consistent in style and layout across all channels. Establish and maintain a content/editorial calendar to attract a qualified audience to the company's lead capture channels. Edit, proofread, and enhance writers' posts to ensure high quality. Coordinate with content writers to ensure brand consistency. Optimize content for SEO. Utilize content management systems to analyze user engagement metrics. Manage content distribution to online channels and social media platforms to increase web traffic. Ensure compliance with copyright and data protection laws. Stay updated on industry trends and generate new ideas to attract audience attention and drive lead generation. 2. Content Creation - User generated content and POS Develops regular content for social media and website landing pages. Writes copy and ensures consistent brand voice across all physical and digital materials. Assists with creating outbound content such as blog posts, newsletters, flyers/brochures, webinars, marketing automation, infographics, and more. 3. Collaboration and Co-creation Work closely with destination managers, Marketing Operations, Digital Marketing, and Operations to understand the business streams, product services, targets, clients, and destination insights well. Actively participate in planning and brainstorming sessions within the Marketing unit or in collaboration with other units. 4. Support the Head of Marketing Plan and report periodically Perform duties that may be assigned by the Head of Marketing. Required experience ESSENTIAL REQUIREMENTS: Proven work experience as a social media/content manager for more than 3 years. Minimum of 5 years of experience in social media and content management, including copywriting, social media, and video content creation. Basic technical knowledge of HTML and web publishing. Familiarity with SEO and web traffic metrics. Excellent communication and writing skills in both Vietnamese and English. Strong attention to detail and highly organized. Good organizational and time-management skills. Proficiency in MS Office (Excel, PowerPoint, Word). DESIRABLE REQUIREMENTS: Research-driven and insightful. Quickly grasp business operations. Creative mindset. International work experience in ad agencies, FMCG, and social media.