Head of Digital Marketing

We are looking for a Head of Digital Marketing who can manage not only advertising accounts, but the entire customer acquisition ecosystem: performance channels, CPA partners, analytics, funnels, budgets, team management, and achievement of business targets related to loan disbursements. This position is ideal for a candidate who is data-driven, able to quickly identify bottlenecks in the funnel, scale high-performing channels, and build a strong marketing team. What We’re Looking For At least 2 years of experience in a leadership role within Digital Marketing or Performance Marketing Experience managing a team of 4+ specialists, including media buyers, affiliate managers, SMM specialists, retention/CRM managers, and analysts Hands-on experience with performance marketing channels: Google Ads, Meta Ads, TikTok Ads, CPA/Affiliate Traffic Strong understanding of key marketing metrics: CPA, CPL, CPS, CAC, ROMI, EPC, CR, and Approve Rate Experience managing advertising budgets and monitoring channel performance Ability to analyze the entire conversion funnel: registrations, applications, approvals, signings, and disbursements Experience working with CPA networks, affiliate partners, bid management, and traffic quality control Strong leadership skills, including task delegation, KPI management, employee development, and team building Experience in MFO, fintech, lending, or consumer finance will be a significant advantage Required Tools & Platforms Google Ads, Meta Ads Manager, TikTok Ads Google Analytics 4 (GA4) Google Tag Manager (GTM) Looker Studio, Power BI, Metabase, or similar BI tools Advanced Excel / Google Sheets skills CPA/Affiliate platforms: Affise, Everflow, Tune, Keitaro, or similar Tracking and analytics tools: AppsFlyer, Adjust, Firebase, or similar CRM/CDP systems and internal administrative platforms Customer communication channels: Telegram, Email, SMS, Push Notifications Task management tools: Jira, Trello, Asana, Notion, or similar Key Responsibilities Lead the digital marketing function and take ownership of customer acquisition targets Monitor and optimize key business metrics, including first-time disbursements, total disbursements, CAC, CR, Approve Rate, Signing Rate, and ROMI Develop and scale acquisition channels such as Google, Facebook, TikTok, CPA, mobile traffic, and alternative traffic sources Manage CPA partnerships, including pricing, traffic quality, scaling opportunities, partnership terms, and payout control Analyze the marketing funnel and identify growth opportunities at every stage: Registration → Application → Approval → Signing → Disbursement Manage and allocate the marketing budget across channels based on performance and ROI Set goals, assign tasks, monitor KPI achievement, and support employee development Generate hypotheses, launch tests, and evaluate results based on data and performance metrics Collaborate closely with Product, Risk, Analytics, Contact Center, and Sales teams Participate in strategic business decisions that drive company growth What We Offer Fully remote work environment Schedule: Monday–Friday, 9:00 AM – 6:00 PM (Spain time) Competitive salary with opportunities for financial growth Direct impact on key business performance indicators Autonomy and decision-making authority within your area of responsibility Opportunity to build, develop, and strengthen your team Support for launching new hypotheses, channels, and marketing tools Expected Outcomes Achievement of targets for first-time and total loan disbursements Reduction or maintenance of CAC within planned benchmarks Improved efficiency of performance marketing channels Successful scaling of CPA partnerships and alternative traffic sources Greater transparency in analytics and stronger team performance A systematic, data-driven approach to funnel optimization rather than simply running advertising campaigns