Senior Marketing Manager

[компания] is a next-generation liquidity infrastructure that transforms traditional inventory-based trading with a credit-driven model. Powered by our Credit Margin Engine, [компания] ensures liquidity is available precisely when and where it’s needed, all through a single API. This creates a frictionless experience for DeFi participants, while seamlessly abstracting chain complexities for any ecosystem or dApp. Position Summary [компания] is seeking an experienced Senior Marketing Manager to join its growing team. In this leadership role, you will oversee and execute high-impact marketing strategies, including targeted content creation across social media channels, blogs, and marketing platforms. You will drive [компания]’s overall social media and marketing strategy, building a strong presence for both new and existing products across various business lines. This is an exciting opportunity to lead marketing initiatives in a fast-paced, dynamic environment, collaborating closely with cross-functional teams such as product managers, engineers, and business users to address real-world challenges in the rapidly evolving DeFi space. Job Responsibilities - Design and implement end-to-end marketing campaigns to drive hype, awareness, and adoption of new business product lines. - Stay up to date with the latest industry trends and best practices, identifying new opportunities to enhance platform engagement and expand to new channels. - Lead and oversee reporting on the growth and health of social media communities, using insights to refine strategies continually. - Develop and manage the content calendar across all marketing channels, ensuring alignment with overall business goals. - Define and execute a best-in-class approach to community engagement on various platforms. Cultivate a deep understanding of Web3 consumers and app developers to tailor marketing efforts effectively. - Monitor key performance indicators (KPIs) and marketing metrics across all channels, using data to inform decisions. - Create and oversee the production of engaging long-form and short-form content, including articles, presentations, narratives, social media posts, and other marketing assets. - Act as a strategic advisor to cross-functional teams, providing input on brand positioning and audience engagement tactics. Job Requirements - 6-8 years of experience in content marketing, writing, and campaign management, with a proven track record of success on platforms such as Twitter, LinkedIn, and Reddit. - Demonstrated expertise in running high-impact growth marketing campaigns for technical audiences and end consumers. - Exceptional creativity and strong writing skills, including experience producing both fast-moving micro-content for social media and longer-form articles. - Advanced knowledge of DeFi, crypto, blockchain, and Web3 technologies, with the ability to translate technical concepts into engaging narratives. - Proven ability to lead and thrive in a collaborative, fast-paced start-up environment, adapting quickly to evolving priorities. - In-depth understanding of target audiences across multiple platforms, with the ability to engage them effectively in real-time. - Experience in content creation tools such as Adobe Creative Suite, Canva, and basic video editing software is a plus. - Strong analytical skills to track and interpret marketing performance metrics, driving data-driven decision-making. - Strong communication skills and fluent in English. Originally posted on Himalayas