Lead Paid Search Specialist

Overgear is an international e-commerce platform for in-game currencies and gaming services (boosting and coaching). Over the past 8 years, we’ve become one of the market leaders in the US and Europe. Every month, more than 200,000 users use our platform, generating over $25 million in annual revenue , with sales spanning across 100+ countries . We’re now looking for a Paid Search Specialist to join our team and drive revenue growth through high-impact paid search strategies across global markets. Responsibilities What you’ll do: Own and manage Google Ads & Microsoft Ads accounts across Search, Shopping, Performance Max, Display, and YouTube Develop and execute paid search strategies aligned with business and growth goals Optimise bidding, budgets, and account structures to drive revenue, ROAS, and CPA efficiency Conduct advanced keyword research , semantic expansion, and negative keyword management Plan, run, and scale A/B tests across ads, creatives, audiences, and bidding strategies Analyse performance using GA4, end-to-end analytics, auction insights, market data Drive e-commerce growth , including product feed optimisation and remarketing strategies Identify and resolve creative performance issues, ensuring high ad quality and correct rendering Manage and scale campaigns across the US and EU markets Requirements What we expect from you: Experience & Platforms 5–8 years of hands-on experience in Google Ads and Microsoft Ads with continuous, recent practical work Experience managing international, large-scale accounts with significant budgets Strong experience working with US and EU markets Paid Search Expertise Advanced expertise in Google Ads & Microsoft Ads , including: Search, Shopping, Performance Max, Demand Gen, Display campaigns, as well as YouTube inventory Smart bidding strategies ( tROAS, tCPA, value-based bidding ) Auction insights, Quality Score optimisation, budget pacing Expert-level usage of Google Ads Editor, Microsoft Advertising Editor and Excel Deep understanding of auction mechanics, ad rank, bidding models, and market dynamics Keyword Research & Account Structure Ability to build and maintain scalable account structures Advanced keyword research, semantic expansion, and negative keyword management Hands-on experience with keyword research tools and match types Analytics & Data Advanced knowledge of GA4 (Explorations, funnels, attribution, e-commerce) Strong analytical skills in end-to-end analytics, Google Sheets / Excel (pivot tables, performance reporting) Experience analysing market trends, competitors, and auction insights E-commerce & Growth 5+ years of experience with e-commerce products Strong focus on business KPIs : revenue, ROAS, CPA, LTV Experience running full-funnel paid growth campaigns Hands-on experience with product feed management and optimisation Testing, Creatives & Remarketing Proven experience running and scaling A/B tests (ads, creatives, audiences, bidding) Advanced remarketing strategies across paid media Strong experience working with ad creatives and identifying underperforming formats Communication Fluent English (written and spoken) A big plus: Experience in the gaming industry Web and app marketing experience Understanding of cross-channel paid media BI reporting experience Valid Google Ads and Google Analytics certifications Conditions What We Offer: An ambitious product-driven IT business. We operate in a fast-growing market and build a product used by hundreds of thousands of gamers worldwide Real ownership and autonomy. We trust our team and actively support experimentation — from AI-driven process optimisation to non-standard technical solutions Minimal bureaucracy. Fast decision-making and direct communication with colleagues and leadership Investment in professional growth. We cover the cost of professional courses, training programs, and English lessons Fully remote work. Work from anywhere in the world where you feel most productive Transparent compensation. Salary paid in USD True gaming culture. It’s easy to find teammates for games — arenas, keys, raids, and casual gaming sessions with colleagues How We Work: Flexible schedule. We value results, not hours spent online Modern technologies. We continuously adopt the best tools and practices the industry has to offer Strong team support. You can always rely on your teammates — whether it’s a technical question or working together on a complex task