Sales Manager – Frozen Food Categories

Sales Manager – Frozen Food Categories About us The Headhunter Karriera LLC is an innovative Recruitment, Executive Search, and HR company with headquarters in the USA, operating as a leader in Albania, Kosovo, Montenegro, Bulgaria, Canada, North Macedonia, Bosnia and Herzegovina, Greece, Serbia, and Cyprus. We offer the newest mentality in the HR industry, and our core businesses are candidates and clients. For our client, one of the leading distribution companies in Bulgaria, we are seeking an experienced Sales Manager – Frozen Food Categories. Key responsibilities Take responsibility for the development and execution of all sales activities related to frozen food categories Organize and manage the sales team and develop an effective route-to-market approach Define sales targets and strategies to drive sustainable sales growth and business development Assess the potential of different sales channels and develop the customer base Define clear SMART objectives, performance indicators, and targets for the sales organization Negotiate with suppliers on purchasing conditions, pricing, and quality guarantees in cooperation with Product Management Define commercial terms, pricing and rebate structures, delivery conditions, route-to-market strategies, and special incentives for different sales channels In cooperation with Product Management, prepare and commit to the annual sales and purchasing plan for each category and supplier Lead negotiations with major customers, agree on commercial terms, and develop strong, long-term business relationships Actively identify and develop new customer opportunities Plan and organize promotional and trade marketing activities across different sales channels and customer groups Prepare and manage the sales budget, including volume and value sales plans, margin objectives, and trade marketing activities by category and sales channel Monitor daily sales performance and implement corrective actions to improve results Oversee receivables and ensure effective control of outstanding payments Analyze market trends, identify market opportunities, and propose initiatives to increase turnover and strengthen the company's position within frozen food categories Monitor competitor activity and take appropriate commercial actions Meet regularly with senior management to report on team productivity, analyze sales performance, address operational challenges, and align future strategies Provide regular and timely reporting on all activities related to frozen food categories and sales channels Manage and control total income and costs within the frozen food sales channel Monitor the activities and performance of Key Account Managers, Regional Sales Managers, and Sales Representatives, including review of results during monthly sales meetings Take responsibility for the efficiency, performance, and professional development of the sales team Develop and implement effective working standards within the sales channel Participate in personnel selection and take responsibility for on-the-job training, development, and work efficiency Develop and implement KPIs and propose appropriate salary, remuneration, and bonus schemes Continuously develop professional knowledge, competencies, and skills through relevant education and training Requirements Minimum 3 years of experience in a management or leadership position within frozen food categories or frozen food sales channels Established relationships with customers operating within frozen food sales channels Strong negotiation, communication, and presentation skills Strong analytical capabilities and good financial knowledge related to sales and procurement Excellent computer literacy, particularly Microsoft Excel Excellent command of English Strong commercial mindset with the ability to identify opportunities and translate them into sales growth Ability to lead, organize, motivate, and develop a sales team Results-oriented approach with strong planning and performance-management skills What our client offers A competitive compensation and benefits package Opportunities for professional growth and career development A dynamic, collaborative, and international working environment The opportunity to work closely with senior leadership and contribute to commercial and sales strategy A challenging role within a successful and growing organization Our client is an Equal Opportunity Employer and is committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment regardless of race, color, religion, gender, age, national origin, disability, sexual orientation, gender identity, or any other characteristic protected by applicable law. If this opportunity aligns with your experience and career aspirations, please apply directly through this job posting. Know someone who would be a great fit? Refer a friend or colleague and help them discover their next career opportunity.