Middle SEO/GEO Growth Specialist

We’re looking for an SEO/GEO Growth Specialist to help drive organic discovery and growth in an increasingly AI-driven digital landscape. This is a growth-focused, non-engineering role combining SEO, Generative Engine Optimization (GEO), content-led discovery, experimentation, and data-driven optimization. The ideal candidate understands how users discover information through both traditional search engines and emerging AI-powered platforms and can turn those insights into actionable growth strategies. An AI-forward mindset and willingness to experiment with new tools and approaches are important for success in this role. Key Responsibilities Develop and execute SEO and GEO strategies to increase qualified organic discovery and visibility. Identify opportunities to improve how users discover, evaluate, and engage with products and content. Optimize digital experiences for both traditional search engines and AI-powered search and answer engines . Analyze search behavior, traffic, engagement, customer journeys, and conversion data to identify growth opportunities. Conduct keyword, search-intent, competitor, and content research. Develop and run experiments across content, landing pages, messaging, information architecture, and other discovery experiences. Monitor changes in search algorithms, AI search behavior, and emerging discovery platforms. Work closely with content, marketing, product, design, and technical teams to execute growth initiatives. Define and track KPIs for SEO/GEO initiatives and use performance data to continuously optimize strategies. Explore and implement AI-powered tools and workflows to improve research, content development, analysis, and experimentation. Communicate insights, recommendations, and experiment results clearly to stakeholders. Core Requirements 3+ years of experience in SEO, organic growth, growth marketing, content strategy, or a related field . Strong understanding of SEO, organic acquisition, search intent, keyword strategy, and content optimization. Understanding of GEO / Generative Engine Optimization and how AI is changing search and digital discovery. Experience using analytics and data to identify growth opportunities and measure performance. Experience designing or executing experiments and optimization initiatives . Strong analytical and problem-solving skills. Strong understanding of how content and digital experiences influence organic discovery and engagement. Excellent written and verbal communication skills in English. Ability to work independently in a remote, fast-paced environment. Nice-to-Have Experience growing qualified organic traffic through SEO, content, and GEO . Hands-on experience with AI search or answer engines and how content is surfaced in AI-generated responses. Experience with tools such as Google Search Console, Google Analytics, Ahrefs, Semrush , or similar platforms. Experience with A/B testing, conversion rate optimization, attribution, or growth experimentation. Experience using Generative AI and LLM-powered tools for research, content development, analysis, or optimization. Familiarity with technical SEO, structured data, and web analytics. Experience in a technology, SaaS, startup, or other fast-moving digital environment. Additional US Timezone Overlap: 6-7h with PST. This is not a pure engineering role ; the focus is on growth, organic discovery, experimentation, and optimization. Strong curiosity about AI and its impact on search and digital discovery. Comfortable testing new strategies, tools, and approaches in a rapidly evolving SEO/GEO landscape.