CRO Manager

Toggle is a product company building eSIM and VPN solutions for global connectivity across all major platforms, including mobile, desktop, and TV. Role Overview Direct Manager: Lead Product Manager Location: Minsk Format of work: full-time role with flexible start times and a hybrid setup (4 days in the office, 1 remote) / Hybrid in Minsk (4 days in the office, 1 remote), fully remote across Belarus and abroad. Responsibilities - build landing pages, advertorials, and pre-landing pages for each traffic source, country, and campaign; - run A/B tests and keep a prioritized test backlog; - own visit-to-purchase conversion by source and country; - agree hypotheses, audiences, and creatives per source with the Growth Manager. Key metrics: - visit-to-purchase conversion rate, by source and country; - tests launched per month and win rate. What We Expect from You Hard Skills: - built dozens of landing pages, advertorials, and pre-landing pages across different niches and verticals; can show examples; - hands-on A/B testing: hypotheses, statistical significance, reading results; - conversion page-structure instinct: knows what drives an install or a purchase; - web analytics and heatmaps (GA4, Hotjar, or equivalents); - english — B2+. Soft skills: - thinks from the buyer's decision, not from design preferences; - decides by test results, not opinions; - ships weekly and moves fast; - communicates clearly with Marketing, Design, and Legal. Nice to Have: - subscription, travel tech, telecom, or eCommerce product background; - experience with pages for Google, Facebook, and influencer campaigns; - localization and multi-country page experience; - experience working under ad-platform or payment-processor compliance review. Perks - official employment and a competitive salary; - paid vacation+5 personal days per year; - support for growth: we cover professional courses, books, and conferences; - private health insurance (including dental coverage); - internal English classes; - fast skill growth in a startup-paced environment; - a culture of openness, respect, and honest feedback; - minimal bureaucracy — maximum impact and momentum. Ссылка на вакансию в банке вакансий на gsz.gov.⁣by: *вакансия, планируемая к открытию (перспективная)