Retention / CRM Manager

About the role The role of CRM Manager involves developing and executing strategies aimed at retaining and reactivating players. This position focuses on utilizing Customer.io to build complex segments and trigger chains, managing automated campaigns across various communication channels such as Email, SMS, Web Push, and APK Push. Success in this role means effectively analyzing player behavior and financial metrics to create targeted bonus campaigns and retention programs. The CRM Manager will collaborate with marketing, product, and analytics teams, providing insights that drive the CRM strategy within a fully remote international setting. Skills that matter here Customer.io : The role requires expert knowledge of Customer.io for managing segments, trigger chains, and automated campaigns. Email : Email is one of the primary channels for launching and optimizing communications with players. SMS : SMS is utilized alongside other channels to enhance player engagement and retention. Web Push : Web Push notifications are part of the communication strategy to reactivate players. APK Push : APK Push notifications are used to reach players on mobile platforms effectively. Who this role suits A candidate with at least two years of experience in CRM roles within the iGaming sector. Someone who is data-driven and can analyze metrics like LTV, ARPU, and Churn Rate. An individual who is proactive and values the opportunity to influence CRM strategy. A team player who enjoys collaborating with marketing and analytics teams to enhance player engagement. From the employer Develop CRM strategy for player retention and reactivation Build segments and complex trigger chains in Customer.io, manage profile attributes, events, and automated campaigns Launch and optimize communications via Email, SMS, Web Push, and APK Push Create bonus campaigns, retention programs, and reactivation scenarios Segment players by behavioral, financial, and gaming metrics Conduct A/B tests and analyze campaign results Collaborate with marketing, product, and analytics teams At least 2 years of experience as a Retention / CRM Manager in iGaming Expert knowledge of Customer.io: segmentation, trigger chains, profile attributes, Broadcast campaigns, Liquid templates Understand how data works in Customer.io: the difference between Identify and Track, and how attributes are stored and updated Experience with GEO Tier-2/Tier-3 Familiarity with LTV, ARPU, Churn Rate, DAU/MAU, and Retention Rate Data-driven decision-making skills Fully remote work Work in an international product Influence on CRM strategy and the opportunity to launch your ideas A team that values initiative and expertise Competitive salary, discussed individually