User Acquisition Manager (Meta Ads)

About us 4Couple is a product IT company building a mobile app for couples. It helps partners stay connected, understand each other better and build stronger relationships. We’re hiring an experienced UA Manager who has hands-on experience growing mobile subscription apps from launch to consistent profitability and scaling ad spend along the way. Your responsibilities: Paid acquisition: set up, launch, optimize, and scale campaigns across Meta Ads, TikTok Ads End-to-end UA: generate hypotheses, run tests, evaluate audiences, and scale what performs Creative analysis and iteration: review creative performance, identify what drives results, and coordinate updates with the design and video team based on the data Angle research: explore and test new messaging angles and hooks to find winning approaches Metrics and economics: track core KPIs (CTR, CPI, CAC, ROAS, LTV, Trial-to-Paid, Renewal Rate, Payback Period) and base decisions on data Funnel collaboration: work closely with the PMM to improve funnels and align messaging from ad to subscription Competitor and market research: monitor competitors’ creatives, funnels, and positioning to uncover new growth opportunities What you bring: At least 2 years in UA/Performance Marketing for mobile subscription apps A proven case of taking an app or product line from zero to profitability Strong knowledge of mobile attribution (AppsFlyer/Adapty), SKAdNetwork/ATT, iOS specifics, and product analytics tools (Amplitude/Tableau) Experience running Meta Ads with substantial budgets Analytical thinking, initiative, and full ownership of ROAS/ROI results Big pluses: Experience in Lifestyle, Mental Health, or Relationship apps A background in shaping creative strategy What you get: Remote work, comprehensive salary Resources to scale hypotheses that work Little bureaucracy and quick decisions with no lengthy approval chains The opportunity to join the buying team as one of its first key members and have a real impact on the product