Marketing Manager Industrial Coating Company

Job Description: Marketing Manager Industrial Coating Company Position Overview: We are seeking a highly motivated and strategic Marketing Manager to lead the marketing efforts for our Industrial coating business. The ideal candidate will play a pivotal role in developing and executing marketing strategies to promote our products, strengthen our brand presence, and drive business growth in the Commercial Vehicle and industrial sector. Key Responsibilities: Marketing Strategy & Planning: Develop and implement comprehensive marketing strategies tailored to the industrial coating market. Analyze market trends, customer needs, and competitor activities to identify opportunities for growth. Set marketing objectives and track performance metrics to ensure goals are met. Working closely with the respective teams for both companies and develop strategies suitable to both the businesses. Product Marketing: Collaborate with product teams to position and promote industrial coatings effectively. Manage product launches, ensuring all promotional materials align with the target audience's needs. Conduct training sessions for sales teams to enhance product knowledge. Digital Marketing & Branding: Drive brand awareness through digital channels, including SEO, social media, email campaigns, and content marketing. Manage the company's website and optimize it for lead generation. Oversee the creation of marketing collateral such as brochures, videos, and presentations. Customer Engagement & Relationship Management: Build and maintain relationships with key clients, distributors, and industry stakeholders. Organize and attend trade shows, exhibitions, and industry events to promote the companys products. Conduct customer surveys and feedback sessions to refine marketing strategies. Budgeting & Reporting: Prepare and manage the marketing budget effectively. Track, analyze, and report on campaign performance, providing insights for improvement. Present regular updates to senior management on marketing initiatives and results. Qualifications & Skills: Bachelors degree in Marketing, Business Administration, or a related field (Masters degree preferred). 5+ years of experience in marketing, preferably in the industrial or manufacturing sector. Strong understanding of industrial coatings, applications, and target markets. Proven track record of developing and executing successful marketing campaigns. Proficiency in digital marketing tools, CRM platforms, and analytics software. Excellent communication, leadership, and project management skills. Ability to work collaboratively across teams and manage multiple priorities effectively. Location: Samut Sakhon Employment Type: Full-time Reports To: General Manager Salary 50K +- 5 K + Benefits