Business and Marketing Director

Job Title: Business and Marketing Director  Location: El Salvador Type: Full-time Start Date: Immediate About the Role: We are partnering with an innovative client in the FinTech sector who is seeking a Business and Marketing Director to spearhead the launch and growth of an exciting new project. This is a unique opportunity to take a hands-on role in shaping the marketing strategy, leading customer acquisition initiatives, and developing a strong brand presence for a rapidly growing fintech company. If you are a strategic, results-oriented marketer with a passion for fintech and a knack for driving business growth, we want to hear from you! Key Responsibilities: Go-to-Market Strategy Develop comprehensive, dynamic launch plans that capture the target audience, competitive positioning, and value propositions. Lead the go-to-market strategy to ensure a successful brand launch in the fintech space. Marketing Campaigns Plan and execute marketing campaigns aimed at customer acquisition and retention. Leverage data-driven insights to optimize campaigns across digital, social, and offline channels, ensuring measurable growth and engagement. Business Development Identify and build strong relationships with strategic partners to drive growth and brand awareness. Collaborate with internal teams such as product, sales, and operations to ensure alignment on business goals and strategies. Brand Building Elevate the companys brand messaging, ensuring consistency and relevance across all communications. Increase brand visibility through strategic partnerships, events, and media opportunities. Analytics & Reporting Measure key performance metrics (such as customer acquisition cost, lifetime value, and conversion rates) to guide decision-making and strategy refinement. Provide regular performance reports and actionable insights to drive continuous improvement. Required Skills & Experience: 5-10 years of experience in marketing or business development within the FinTech/payment (B2C) sector, specifically in Latin America , with a proven track record in launching or scaling fintech products. Demonstrated success in creating impactful marketing campaigns and building strategic partnerships within the fintech industry. A strategic mindset , with the ability to blend creative marketing tactics with data-driven decision-making. Business development experience : Strong ability to form and manage relationships that support the companys growth. Familiarity with performance marketing and digital marketing technologies . Fluency in English and Spanish (written and spoken) with strong communication skills to engage effectively with stakeholders, partners, and customers. Desirable Skills: An interest in or knowledge of Distributed Ledger Technologies (DLT) . Proficiency in Spanish is a key advantage for engaging with Latin American markets. Why This Opportunity Is Exciting: Work with a forward-thinking FinTech company at the forefront of innovation in the industry. Lead the marketing efforts for a new and exciting project, shaping the companys growth from the ground up. Play a pivotal role in building and scaling the brand in a rapidly evolving market. Competitive salary and benefits package. If youre an experienced marketer with a passion for fintech and are ready to drive growth and innovation, we encourage you to apply today. This is a fantastic opportunity to make a real impact within an exciting and fast-growing company!