CRM Manager - Limassol

CRM Manager About the role Were growing our online casino and need a hands-on CRM Manager. Youll run our lifecycle plan, send smart multi-channel campaigns (email/ SMS/push/on-site), and use data and testing to keep players engaged. What youll do Own the CRM plan across the player journey: first depositors, new, active, at-risk, lapsed, and reactivated Build and run campaigns across email/SMS/push/on-site with clear goals and tracking Set up automations and journeys (triggers, frequency caps, exclusions, control groups) Segment by behavior and value so each player sees the right offer at the right time Measure and improve: watch uplift vs control, retention, re-deposit rate, ARPPU, churn, and bonus cost-to-deposit Report what matters (e.g., D1/D7/D30 retention, LTV, NGR) in plain language with clear next steps Test constantly: A/B and holdout tests; document what worked and roll out winners Keep the CRM stack tidy: templates, dynamic content, deliverability, QA before send Work with the wider team (Casino Ops, VIP, Product, Content/Design, CS) so promos and comms line up Watch competitors and keep our playbook current What youll need (must-haves) Strong English (C1+) 3+ years in iGaming CRM, ideally at senior/specialist level A track record of building automated lifecycle programs that move retention and LTV Solid experience with CRM platforms and automation; Smartico is a plus Data-comfortable: you can dig into numbers and turn insight into action Clear communicator, organized, and able to juggle multiple projects Willing to cover occasional weekends when needed Nice to have Experience with Smartico ; basic SQL/BI Good grasp of casino mechanics (bonuses, wagering, lobby setup) and RG requirements What we offer A friendly, creative team where you own your work Competitive salary based on experience and impact All the tools and tech you need Lunch in the office Performance Bonus Scheme Performance-based annual salary review