Team Lead Influencer Marketing
Описание от работодателя
Manage a team of Influencer Managers: set tasks, control deadlines, quality, and execution of plans
Build the influencer strategy for LATAM and European markets
Control the search, attraction, and development of relationships with streamers, bloggers, KOLs, and agencies
Launch advertising integrations and support key projects
Analyze ROI, ROAS, CPA, FTD, NGR, and other metrics
Manage budgets, test new approaches, and scale profitable placements
Develop your own base of influencers and partners, as well as the agency's base
Build processes, reporting, KPIs, motivation, and control systems for the team
Train and develop Influencer Managers
2-3 years of experience in Influencer Marketing specifically in Gambling/iGaming
Experience managing a team of Influencer Managers
Worked with LATAM and/or European markets
Own an up-to-date database of bloggers, streamers, KOLs, or agencies in these GEOs
Understand the specifics of promoting online casinos and betting products
Ability to evaluate the effectiveness of placements and make data-driven decisions
Familiarity with YouTube, TikTok, Kick, Twitch, Telegram, X, Instagram, and Discord
Ability to build processes from scratch, set KPIs, and be accountable for team results
Can confirm experience with successful cases and metrics
Fully remote work
Competitive fixed salary and transparent performance bonuses
Opportunity to independently develop the LATAM and European direction
Influence on team formation and development
International projects, minimal bureaucracy, and freedom in decision-making