Digital Media Manager (FMCG)

Job Description: Develop comprehensive digital media plans with tailored strategies and tactics for each brand to meet campaign objectives. Collaborate with the Brand team and external agencies to ensure cohesive integration of work. Lead e-commerce media efforts by working closely with the E-commerce team to achieve sales targets across channels. Monitor and optimize daily performance to maximize ROI and cost efficiency, with the support of a subordinate. Conduct post-campaign analyses and provide actionable recommendations. Manage and allocate digital budgets effectively while maintaining control. Stay updated on digital trends and industry news, providing training to enhance the digital media capabilities of the team. Build and maintain strong relationships with agencies and digital media platforms. Job Requirements: Minimum of 3 years of experience in Digital Media Planning and Optimization. Proficient in managing social media platforms (Meta, TikTok, Google) and their respective tools. Familiarity with e-commerce media, including CPAS, Shopping Ads, and In-app Ads. Capable of planning and executing digital media campaigns. Strong analytical mindset with expertise in full-cycle performance optimization (ROI). In-depth knowledge of digital media tools, paired with a passion for technology and digital trends. Bachelor's degree from a reputable university demonstrating strong analytical skills. Experience in the Consumer Goods or Personal Care industries is a plus.