Digital Marketing Specialist

Passionate about digital marketing, enjoy trying new approaches, and love seeing your ideas deliver real results? We’d love to meet you! At Xpand, we're looking for a Digital Marketing Specialist who enjoys the mix of creativity, data, and real results. Someone who can launch a campaign, dig into the numbers, spot what could work better, and come up with the next idea to try. You'll get to work with PPC, SEO, email marketing, and B2B lead generation - with room to bring your own ideas, try new approaches, and make a visible contribution. What you'll be working on Plan, launch, manage, and optimize digital marketing campaigns across Google, LinkedIn, Meta, and other relevant platforms Drive SEO activities to strengthen online visibility, improve search performance, and grow organic traffic Develop and execute B2B email marketing campaigns and outreach activities to engage target audiences Conduct A/B testing and identify opportunities to improve campaign effectiveness and conversion rates Monitor and analyze marketing performance, track key metrics, and translate insights into practical improvements Contribute to B2B lead generation initiatives, including campaign targeting, audience engagement, and funnel optimization Maintain and enhance website content and landing pages, focusing on relevance, user experience, and conversions Participate in the planning, coordination, and execution of marketing events and cross-channel initiatives Build AI-powered systems to test and optimize ads more quickly. Collaborate with Sales to analyze lead quality and improve targeting. Keep up with the latest digital marketing trends, technologies, and tools, and integrate new approaches into daily marketing activities What we're looking for Around 2 years of hands-on experience in digital marketing, with practical examples of campaigns and results Practical experience with PPC, SEO, email marketing, or lead generation, with confidence in at least one of these areas Working knowledge of Google Ads, Google Analytics (GA4), SEO tools, and email marketing platforms Understanding of B2B marketing, lead generation, and marketing funnels Ability to analyze campaign performance, work with key metrics, and identify opportunities for improvement Upper-Intermediate English (B2) or higher Strong organizational skills, attention to detail, and the ability to manage priorities A proactive, analytical, and results-oriented mindset Ability to work independently, take responsibility for your tasks, and collaborate effectively with the team Nice to have Previous experience in B2B marketing, preferably within the IT industry Hands-on experience with LinkedIn AdsGoogle Ads and B2B outreach campaigns Familiarity with CRM platforms, marketing automation, and lead management processes Practical experience with AI-powered marketing tools and their application in everyday workflows