Marketing Manager - Siang Pure (2026)

Analyze market trends, consumer insights, and competitor movements to identify opportunities and drive strategic actions. Lead and develop 360° integrated communication strategies (online & offline) with a strong focus on consumer engagement and trial generation, ensuring seamless execution with cross-functional teams (both internal and external). Drive creative campaign development with impactful storytelling to build emotional connection with consumers. Monitor and evaluate campaign performance for any action needed to drive the best result. Manage product portfolio and drive new product launches (NPD) to support business growth. To execute assigned tasks and projects with high quality, within timeline, and in alignment with business objectives. Manage and monitor P&L of responsible segment with effective A&P spending to achieve financial target (Top-line & Bottom-line) Qualification : Bachelor's Degree or higher in Marketing or related field, MBA is a plus Minimum 5 years of proven brand management experience in FMCG or healthcare/OTC. Strong consumer insight and analytical skills with ability to translate data into actionable strategies. Strong creativity in developing impactful campaigns and consumer experiences with commercial mindset. Digital marketing expertise, especially in content-driven and social media platforms (e.g., TikTok) is an advantage. Highly organized and able to perform well under pressure with strong multitasking ability Flexible, agile, and able to adapt quickly to dynamic market changes Self-motivated, resilient, and energetic with strong enthusiasm Computer literacy in Microsoft Office (Excel, Word and Power Point) Good communication skills, both verbal and written