Paid Search and Social Specialist

Castle Automotive Group runs 17 dealership rooftops across Illinois and Indiana. We're a data-driven, digitally mature group. We use Snowflake, BigQuery, Looker Studio, and Power BI to hold marketing accountable, and we expect the same standard from every channel we run. We're hiring a Paid Search & Social Specialist to own both channels end-to-end. Not manage vendors who run them. Not assist a larger team. Own them — strategy, execution, optimization, reporting, and continuous improvement. If your best work happens inside the platforms and you can connect what you're doing there to actual business outcomes, keep reading. WHAT YOU'LL OWN Paid Search Google Ads and Bing Ads strategy and execution across new inventory, used inventory, fixed ops, and conquest campaigns Keyword architecture, match type strategy, negative keyword management, and bid logic GA4 and GTM tracking — pixel/tag implementation, conversion event configuration, data integrity Emerging search channel strategy: AI-driven search (SGE, Perplexity, ChatGPT Search) as advertising surfaces mature Paid Social Meta Ads strategy and full-funnel execution — new vehicle, used inventory, service, and group-level brand Audience architecture: cold prospecting, warm engagement, and retargeting layers with matched creative strategy Creative testing framework: hypothesis-driven, documented, and tied to business outcomes Attribution management in a post-iOS 14 environment — aggregated event measurement, modeled conversions, honest reporting Cross-Channel & Reporting Performance reporting that connects paid activity to leads, appointments, and sales — not just platform metrics Budget allocation and reallocation logic across both channels based on performance data Collaboration with leadership on promotions, inventory priorities, and seasonal strategy WHAT WE'RE LOOKING FOR 3+ years of hands-on paid search AND paid social experience — not just one or the other Automotive, real estate, home services, or other high-ticket/considered-purchase category experience strongly preferred Google Ads certified or equivalent demonstrated fluency — you can audit and rebuild account structure from scratch Meta Ads Manager depth: campaign architecture, audience strategy, creative testing, pixel/AEM configuration GA4 and GTM literacy: you understand how conversions are configured, where data breaks down, and how to fix it Post-iOS 14 attribution fluency: you can explain the gaps and demonstrate you've adapted your workflow Strong analytical instincts: you move between platform data and business outcomes without losing the thread Independent operator: you don't need a team around you to execute — but you communicate clearly when you do NICE TO HAVE Experience with AI-driven search advertising surfaces (Performance Max, SGE, AI Overviews, conversational retrieval) Familiarity with dealership CRM platforms (CDK, Reynolds & Reynolds, VinSolutions) Experience managing paid media across multi-location or franchise environments Comfort with Looker Studio, Power BI, or similar reporting/dashboard tools TikTok Ads, YouTube Ads, or other paid channel experience WHAT YOU WON'T FIND HERE A role where vanity metrics pass for performance — we measure things that move business A siloed job with no line of sight to sales outcomes — we connect every channel back to the floor A team that ignores AI tools — we're actively building AI-assisted workflows and expect the same curiosity from this hire COMPENSATION & BENEFITS Competitive base salary: $70,000–$90,000 depending on experience Remote-friendly; IL/IN preferred but not required Salary Range: $70-90K Compensation will be based on performance and experience; pay ranges may vary from the displayed amounts To learn more about us, visit: https://jointeamcastle.com/ We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.