Digital Marketing Manager (Cross Border / Welcome agency background)

Our client: Our client is a market leader in its industry. They are looking for a high caliber Digital Marketing Manager to join their team. Your role: Promote brand awareness by fully utilizing the digital marketing resources such as social media platform of Facebook, Instagram, Wechat, Weibo, Xiaohongshu, Douyin etc. to drive customer engagement Stay up-to-date with the latest trends and best practices and apply them to our brands Adopt new digital technologies and Web analytics tools to measure site traffic to optimize marketing campaigns, email marketing, social media, display, SEO, SEM and programmatic to maximize efficiency Formulate annual budget plan and keep evaluating the performance of respective marketing programs using data and insights to optimize campaigns and improve ROI Develop relationship with both direct clients & key digital agencies Collaborate with cross-functional teams to ensure alignment on customer initiatives Excellent creative writing skills for planning and writing digital content with a strong focus on driving traffic and conversion, growing audience, and boosting engagement Requirements: Bachelor Degree in Marketing or related disciplines At least 7 years digital marketing experience, experienced in digital agency will be an advantage Experience digital content structure and creation Demonstrated knowledge in Cross Border social media channel Self-motivated, attentive to details and able to work independently Well organized and able to meet deadlines and multi-tasking Great team player with strong communication and presentation skills, energetic Excellent command in spoken and written Chinese and English