Brand Manager

We are seeking an experienced Brand Manager to lead the development, launch, and ongoing management of a luxury mens fashion brand franchise . The role requires a strategic and hands-on professional with proven experience in brand launch, tenant leasing, store construction, and coordination with international principals . The Brand Manager will be responsible for overseeing the end-to-end process of bringing the brand to market , including retail expansion, operational setup, and ensuring brand standards are maintained across all stores. Key Responsibilities Brand Launch & Market Entry Lead the end-to-end launch of the luxury brand franchise in the local market. Develop and execute brand positioning, market entry, and growth strategies aligned with the principal brand guidelines. Coordinate with the international principal/brand headquarters to ensure full compliance with brand standards. Retail Expansion & Tenant Leasing Identify and secure prime retail locations in luxury malls and shopping districts . Manage tenant lease negotiations and agreements with mall developers and landlords. Work closely with mall management on store placement, marketing partnerships, and opening requirements. Store Development & Construction Oversee the store development process from concept to opening , including: Site evaluation and approval Design coordination with principal architects/design teams Construction and fit-out management Coordinate with contractors, project managers, and mall engineering teams to ensure timely and brand-compliant store openings . Brand & Operations Management Ensure consistent luxury brand standards in merchandising, store presentation, and customer experience . Develop sales strategies, promotions, and marketing initiatives aligned with the global brand direction. Manage inventory planning, merchandising coordination, and seasonal launches. Principal & Stakeholder Management Serve as the primary liaison with the international principal for approvals, reporting, and strategic planning. Prepare brand performance reports, forecasts, and business reviews . Coordinate with internal departments including finance, marketing, operations, and logistics. Team Leadership Recruit, train, and oversee retail management teams for new and existing stores. Ensure teams understand and deliver the luxury brand experience . Qualifications Bachelors degree in Business Administration, Marketing, Fashion Management, or a related field. 5–10 years of experience in brand management , preferably within luxury or premium fashion retail . Proven experience in launching and opening retail stores for international brands. Strong experience in tenant leasing, retail site acquisition, and mall negotiations . Demonstrated experience managing store construction and retail fit-outs . Experience working with international principals or brand headquarters . Strong project management, negotiation, and leadership skills . Preferred Experience Background in luxury mens fashion or lifestyle brands . Experience with multi-store retail expansion . Established relationships with luxury mall operators and developers . Key Competencies Strategic brand development Retail expansion and site acquisition Project management (store construction and openings) Luxury brand standards and visual merchandising Stakeholder and international partner management Leadership and team development