Manager – Marketing

WE ARE HIRING: Marketing Manager Location: Sri Lanka Employment Type: Full Time Industry: Diversified Conglomerate Role Overview We are seeking a strategic, commercially minded, and results-driven Marketing Manager to lead brand development, marketing strategy, campaign execution, and customer engagement initiatives across a dynamic and diversified business environment. The successful candidate will be responsible for developing impactful marketing strategies, driving business growth, enhancing brand visibility, and delivering measurable commercial outcomes. This role requires a creative and analytical marketing leader with strong digital expertise, leadership capabilities, and a passion for transforming market insights into meaningful business results. Key Responsibilities Brand & Marketing Strategy Develop and implement comprehensive marketing strategies aligned with organizational goals and business objectives. Strengthen brand positioning, market visibility, and customer engagement across multiple channels. Identify market opportunities and develop initiatives that drive business growth and competitive advantage. Ensure consistency of brand messaging, identity, and customer experience across all touchpoints. Campaign Management Plan, execute, and evaluate integrated marketing campaigns across digital, social media, print, and offline channels. Develop marketing calendars and campaign roadmaps to support commercial objectives. Monitor campaign effectiveness and implement optimization strategies to maximize results. Coordinate with internal stakeholders and external agencies to ensure successful campaign delivery. Digital Marketing Excellence Lead digital marketing initiatives including SEO, SEM, social media marketing, email marketing, and paid advertising. Drive online engagement, lead generation, and customer acquisition activities. Leverage marketing automation technologies and digital tools to improve performance and efficiency. Monitor digital performance metrics and recommend improvements based on analytics and market trends. Customer Insights & Analytics Conduct market research and analyze customer behavior, industry trends, and competitor activities. Transform customer insights and data into actionable business recommendations. Utilize CRM systems and analytics tools to improve customer engagement and marketing effectiveness. Measure marketing ROI and provide regular performance reports to management. Budget & Performance Management Develop and manage marketing budgets effectively while maximizing return on investment. Monitor campaign expenditure and ensure alignment with business priorities. Track performance metrics and drive continuous improvement initiatives. Support management with strategic recommendations based on financial and marketing performance. Team Leadership Lead, mentor, and develop a high-performing marketing team. Foster a culture of innovation, collaboration, accountability, and continuous learning. Support team capability development and ensure alignment with organizational objectives. Collaborate effectively with cross-functional stakeholders to deliver business results. Candidate Profile Bachelor's Degree in Marketing, Business Administration, Communications , or a related field. Postgraduate qualification or professional marketing certification will be an added advantage. 5–8 years of progressive marketing experience , including at least 2–3 years in a managerial role . Strong experience in developing and executing integrated marketing campaigns. Comprehensive understanding of digital marketing platforms, CRM systems, marketing automation tools, and analytics platforms. Proven track record of delivering measurable business results through marketing initiatives. Strong analytical and data-driven decision-making capabilities. Excellent project management and stakeholder management skills. Outstanding communication, presentation, and interpersonal abilities. Creative mindset combined with strong commercial awareness. Ability to manage multiple projects and priorities in a fast-paced environment. Passion for brand building, customer experience, and business growth. Ready to take your career to new heights? We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! Our client is looking for a skilled individual to fill the role of Marketing Manager . Apply now and see how you can be the perfect fit for this exclusive position! #InTalentAsia #CareerOpportunity #JobVacancy #MarketingManager #BrandManagement #DigitalMarketing #CampaignManagement #CustomerInsights #MarketingLeadership #BusinessGrowth #MarketingCareers #ElevateYourCareer