Growth Manager (Digital Marketing)

Digital Marketing & Growth Manager — Job Description Responsibilities Develop and execute the overall Digital Marketing & Growth Strategy to drive revenue growth across TALON and Rebecca Lim's by TALON. Own online channels including Website, LINE MyShop, Shopee, Lazada, TikTok Shop, Facebook, TikTok, Central Online , and other relevant marketplaces. Build and optimize the full customer journey from Content Traffic Lead Conversion Revenue , with a strong focus on measurable business results. Develop and execute Performance Marketing, Lead Generation, Retargeting, Content Marketing, and Online Campaigns to acquire and convert new customers. Drive E-commerce growth through campaign planning, promotions, marketplace optimization, conversion improvement, and customer acquisition initiatives. Develop data-driven strategies to improve key growth metrics including ROAS, CAC, Conversion Rate, AOV, LTV, and Customer Acquisition Cost . Build and manage CRM, customer database, lead tracking, and retargeting systems to improve customer retention and repeat purchases. Lead Brand Awareness and Content Strategy , including KOL/Influencer, PR, educational content, social media, and partnership campaigns, with a clear connection to lead generation and revenue. Collaborate closely with B2B Sales, E-commerce, Content, and other commercial teams to generate qualified leads and convert marketing opportunities into revenue. Build a scalable Growth Dashboard and Marketing Performance System , analyze campaign and sales data, manage marketing budgets, and continuously identify opportunities to grow the business. Requirements 5–8+ years of experience in Digital Marketing, Growth, Performance Marketing, E-commerce, Sales & Marketing, Business Development, or a related commercial function, with 2–3+ years in a managerial or team-lead role . Proven track record of driving revenue growth , preferably with measurable achievements in increasing sales, acquiring customers, launching new channels, or scaling digital/e-commerce businesses. Strong hands-on experience in Digital Marketing and Performance Marketing , including paid media, lead generation, conversion optimization, content, CRM, and digital campaigns. Solid understanding of E-commerce and online marketplaces , such as Shopee, Lazada, TikTok Shop, LINE MyShop, Website, and other digital sales channels. Strong commercial and data-driven mindset , with the ability to manage and interpret KPIs such as Revenue, ROAS, CAC, Conversion Rate, AOV, LTV, Lead Cost, and Marketing ROI. Growth-oriented, hands-on, and entrepreneurial leader who can develop strategies, execute initiatives, build systems and teams, and take ownership of achieving ambitious revenue targets.