Senior Executive: Campaign & Social Media Marketing

Location: LV2 Glowfish @ Asoke Tower, Bangkok Team: Marketing Reports To: Head of Marketing - dotted line to Regional Marketing Team Employment Type : Full-time Start Date : Immediately Core Mission: Drive brand buzz, viral content, and end-to-end campaign execution across digital channels. Key Responsibilities Content & Campaigns Own monthly content + campaign calendar (Social / Push / CRM / In-App) Localize + adapt global campaigns for the Thai market Write Thai copy for ads, socials, CRM & captions (tone aligned to brand personality) Manage 360° campaign execution (brief shoot publish report) Develop communication plans for each campaign (hook, rollout, CTA roadmap) Build campaign narratives + creative angles that spark virality Social Media Management Manage multi-platform presence: IG, TikTok, FB, X, YouTube Shorts, Threads Create social-first content (static + reels + short-form storytelling) Community management (comments, UGC duets, trend-hacking in real time) Use analytics dashboards to track performance & content ROI Influencer & Viral Marketing Identify creators (nano macro) to drive awareness & conversion Manage seeding, barter, paid collabs, and KOL performance reporting Negotiate fees & maintain strong creator relations Experiment with viral formats & culture-moment hijacking Core Expertise Social media strategy & content planning Creative storytelling + strong Thai copywriting Viral content & trend spotting Influencer/KOL management & negotiation CRM + in-app communication understanding Campaign execution end-to-end (brief shoot publish optimize) Analytics reading (IG/TikTok/Facebook dashboards, GA, CRM reports) Basic editing skills (CapCut/Adobe Premiere preferred) Qualifications Bachelors degree in Marketing, Communications, Journalism, or a related field Fluent in Thai and English (written and spoken) 3+ years of hands-on experience in social media marketing, content creation, campaign management, or digital marketing Demonstrated ability to craft engaging, on-brand Thai copy across social, ads, CRM, and in-app channels; capable of translating/adapting content from English Strong understanding of social media platforms (IG, TikTok, Facebook, X, YouTube Shorts, Threads) and current digital/cultural trends Proven experience managing end-to-end 360° campaigns , including briefing, content production, publishing, optimization, and reporting Solid skills in influencer/KOL identification, negotiation, and relationship management Comfortable working with analytics dashboards (IG/TikTok/Facebook Insights, GA, CRM reports) to evaluate content performance and ROI Basic proficiency in content editing tools (e.g., CapCut, Adobe Premiere) Excellent project management skills with the ability to balance multiple timelines and stakeholders in a fast-paced environment Creative, proactive, trend-aware, and eager to experiment with new formats and ideas KPIs 10 short-form videos/month on top of BAU work Engagement rate growth 20% MoM Follower growth 10% MoM Influencer ROI (Cost per engagement/conversion) Community response speed target: under 24h avg 1 viral content/mo (3x avg ER or 2x reach vs baseline)