SMM Manager B2C

Develop and manage brand social media channels Participate in forming and implementing SMM strategy Create and execute content plans Work with KPIs, analytics, and content optimization Develop Reels / TikTok and other short-form formats Generate new topics, formats, and creative mechanics Write texts and ensure content quality Assign tasks to designers, motion designers, and other contractors Launch and optimize advertising campaigns considering GEO specifics Collaborate with influencers and initiate collaborations/promotions Analyze competitors and implement relevant solutions Interact with marketing and related teams Experience in SMM in iGaming / affiliate / crypto / fintech Good understanding of sports and betting — football, martial arts, etc. Experience with casinos is a plus Experience in developing SMM strategies Confident in analytics, content plans, and reporting Experience with TikTok / Reels Proven cases of audience growth, brand awareness, and business metrics Understanding the impact of SMM on business results Experience with different GEOs and understanding of target audience specifics Strong copywriting and good visual perception Analytical approach + creativity English B1+ 🌍 Remote 📅 5/2 💰 Competitive salary, paid in cryptocurrency 🚀 Opportunities for professional growth 🤝 Strong team with SMM expertise and attentive team lead