CRM / Retention Manager

We are looking for a hands-on CRM / Retention specialist, not a pure copywriter or technical Email Marketing specialist. You should be able to independently manage the full cycle: segmentation → offer → copy → flow → launch → analytics → optimization. We are looking for a CRM / Retention Manager to join an international online product. Responsibilities Create and write Email & SMS campaigns independently Build Welcome, Retention, Reactivation / Win-back and VIP flows Segment users by behavior and lifecycle stage Work with both existing and cold / external audiences Develop offers, promotions and engagement mechanics Build and optimize automated customer journeys Run A/B tests of copy, offers, CTAs, timing and sequences Analyze Conversion, Retention, Reactivation, Revenue and other CRM metrics Monitor competitors and identify new CRM opportunities Work with Marketing, Performance Marketing and Product teams Requirements 1+ year of hands-on CRM / Retention / Lifecycle / Email & SMS experience Experience with both existing and cold audiences Experience building automated flows / journeys Ability to independently write strong Email & SMS copy Strong written English — B2+ minimum Experience with segmentation and A/B testing Data-driven approach and good analytical skills Experience with Braze, Klaviyo, Iterable, Optimove, Customer.io or similar platforms High level of independence and initiative Will be a plus iGaming experience Experience with the US market VIP / high-value customer retention Promotional mechanics and offers Large customer databases Performance Marketing / Traffic Acquisition Candidates should be ready to provide examples of Email/SMS they personally wrote and flows / journeys they built. Conditions 📍 Prague, office-based 🏠 Remote start is possible during the onboarding period 🕒 Mon-Fri, 15:00-00:00 Prague time 📄 B2B contract 🏥 Income tax, medical and social insurance covered by the company 💰 Competitive salary based on experience and qualifications