Middle CRM / Retention Manager

About the role As a Middle CRM / Retention Manager, you will develop and implement strategies to boost player engagement and retention. Your role includes creating promotional campaigns, managing player segmentation, and analyzing campaign effectiveness to optimize results. You will work within a fully remote environment, collaborating with an international team. Success in this position is measured by your ability to effectively enhance player loyalty and reduce churn through data-driven decisions and targeted communication. Skills that matter here CRM : This role requires experience in CRM to develop strategies that increase player engagement. Retention Marketing : You will focus on retention marketing to enhance audience loyalty and reduce churn. Data Analysis : Strong analytical skills are essential for optimizing campaign effectiveness based on key metrics. Marketing Automation : Experience with marketing automation tools is necessary for managing communication across multiple channels. Excel : Proficiency in Excel is required for data analysis and campaign management. Google Sheets : You will use Google Sheets for data tracking and analysis in your campaigns. Who this role suits A candidate with at least one year of experience in CRM or retention marketing, ideally in the iGaming sector. Someone who is analytical and data-driven, with a strong understanding of player behavior and key performance metrics. A professional who values work-life balance and enjoys a flexible remote work environment. An individual comfortable communicating in English with an international team. From the employer Responsibilities Develop and implement CRM and retention strategies to increase player engagement and retention Build and manage player segmentation: activity, deposits, behavior, LTV, and other key metrics Plan, launch, and optimize CRM campaigns: bonuses, free spins, cashback, tournaments, missions, reactivations Build customer journeys: registration → first deposit → active play → decreasing activity → preventing churn → reactivation Manage communications across all channels: email, SMS, push notifications, in-app messages Analyze campaign effectiveness and continuously optimize mechanics, audiences, messages, and communication frequency Requirements Experience in CRM / Retention / Lifecycle Marketing for at least 1 year, preferably in iGaming, online casino, betting, or other consumer products Deep understanding of key metrics: Retention, Churn, Reactivation, LTV, ARPU, Conversion, Deposit Frequency, GGR/NGR Practical experience with player segmentation and launching CRM campaigns Experience with CRM platforms, marketing automation tools, or internal CRM systems Strong analytical skills and ability to make data-driven decisions Good understanding of bonus mechanics in casinos and player behavior Proficient in Excel / Google Sheets; knowledge of analytical tools is a plus English language proficiency sufficient to work with an international team and external providers Conditions Fully remote work with a flexible schedule. Work from anywhere. True Work-Life Balance. We respect your personal time and strive to maintain it. 28 paid vacation days per year. Paid sick leave and 3 sick days even during the probation period. Paid training, hobby and sports compensation.