Own Media Analyst
Коротко
Owns owned channels (email, CRM, website, app, organic social); analyzes traffic, engagement, conversion, retention; runs segmentation and A/B tests.
Описание от работодателя
You will manage and optimize owned channels including email, CRM, website, app, and organic social media. You will analyze traffic, engagement, conversion, and retention metrics; create KPI reports and dashboards; support campaigns and content; conduct segmentation and A/B tests; and identify opportunities to improve channel performance and customer experience.