Digital Marketing & AI Generalist

Horizon Tech is looking for a Digital Marketing & AI Generalist to own our digital marketing function end-to-end, with an AI-first mindset at the core of everything from content to campaigns. This is a hands-on role for a self-driven marketer who's excited by AI, comfortable wearing multiple hats, and ready to build and scale the digital presence of our AI products and services in a fast-moving tech environment. What You'll Do Strategy & Growth Build and execute digital marketing strategies aligned with business goals. Grow our presence across digital channels and identify new growth opportunities. Continuously optimize marketing performance through data-driven decisions. AI-First Marketing Use AI tools to power content creation, campaign execution, automation, and reporting. Stay up to date with Generative AI, AI agents, LLMs, and emerging marketing technologies. Identify and implement AI-powered solutions that improve efficiency and engagement. Lead Generation & Performance Marketing Run B2B lead generation campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other platforms. Optimize funnels, landing pages, and conversion paths. Track and improve key metrics, including CPL, CTR, CPA, ROAS, and conversion rates. Collaborate closely with the sales team to improve lead quality and conversions. Brand, Website & SEO Maintain consistent brand messaging across all digital channels. Manage website content, blogs, and landing pages. Drive on-page, off-page, and basic technical SEO initiatives. Coordinate with designers and developers to improve website performance and user experience. Content & Social Media Create content for the website, LinkedIn, social media, blogs, case studies, email campaigns, and product launches. Manage and grow the company's presence across LinkedIn, Facebook, X, Instagram, and other platforms. Maintain a consistent content calendar. Email Marketing, Automation & Reporting Build and manage email campaigns and automated nurture journeys. Monitor performance using GA4, Looker Studio, and other analytics tools. Deliver regular reports with actionable insights and ROI analysis. What We're Looking For 3+ years of experience in Digital Marketing, Growth Marketing, or Performance Marketing. Proven success growing the digital presence of a tech, SaaS, AI, or software company. Demonstrated track record of generating qualified leads and managing paid campaigns with measurable ROI. Hands-on experience with SEO, website/CMS management, content marketing, social media, and email marketing. Practical experience using AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar to improve marketing productivity. Working knowledge of Generative AI, AI agents, LLMs, RAG, and prompt engineering concepts. Experience with: Google Ads LinkedIn Ads Meta Ads Manager Google Tag Manager Google Analytics 4 (GA4) Google Search Console Looker Studio WordPress (or similar CMS) Canva or Adobe Creative Suite Experience with email marketing platforms such as HubSpot, Mailchimp, or Brevo. Experience using CRM platforms such as HubSpot, Zoho, or Salesforce. Bachelor's degree in Marketing, Business, Digital Marketing, Computer Science, IT, or a related field. Nice to Have Certifications in Google Ads, Google Analytics, Meta Blueprint, HubSpot, or AI Marketing. Strong ownership mentality with the ability to independently lead the marketing function. Excellent analytical and problem-solving skills. A creative, data-driven mindset with the ability to thrive in a fast-paced environment. Why Join Us Shape the digital presence and growth engine of an AI-driven technology company. Own the marketing function and make a direct business impact. Work at the intersection of marketing and cutting-edge AI technologies every day. Other Details Working Hours: 9 working hours between 12:00 PM and 12:00 AM Office Location: Off Shahrah-e-Faisal, PECHS, Karachi