Digital Marketing Director - Virtual Asset

Digital Marketing Director - Virtual Asset Trading Platform Role Company Our client is a Hong Kong company applying to the virtual asset trading platform SFC type 1 and 7 license. They are a well backed company with strong commitment and product innovation in the digital asset industry. Key responsibilities Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains a social media presence (Telegram, Twitter, Instagram etc) Understand deeply and document crypto user / trader personas to build compelling user journeys through social media channels Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies virtual asset trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal colleagues (technology, product, business teams) to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Requirements Candidate must be located in Hong Kong Fluent in written and spoken Cantonese and English. Proficient in mandarin 7+ combined years of integrated communications (PR, content, social - from creation to distribution), marketing experience Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Strong understanding of virtual asset product and customer behaviour and prior experience is a plus Nimble and agile team player with the ability to thrive in a fast-paced environment where direction and goals can pivot quickly to meet business objectives A self-starter that is willing to get your hands dirty, and thrives in a collaborative environment Bachelors Degree in Marketing or related field  Application options - If you're interested in this role, click 'Apply' now. For further information and a confidential discussion, you can email Winston Tse at winston@tokalent.com