Marketing Lead

[компания] is a global crypto technology company building an ecosystem of innovative products and services. We are looking for a Marketing Lead to drive growth across the USA, LATAM, and CIS markets. In this hands-on role, you will own go-to-market strategies, customer acquisition, and marketing performance, working closely with cross-functional teams to deliver measurable business results. Key Responsibilities - Develop and execute go-to-market strategies for mining products across the USA, LATAM, and CIS, aligned with business growth and revenue targets. - Drive customer acquisition and lead generation, working closely with Sales and Business Development teams to attract and convert miners. - Identify, test, and scale new growth channels and marketing opportunities, focusing on measurable business impact. - Lead marketing launches for new mining products and features, including positioning, channel strategy, execution, and performance analysis. - Strengthen [компания]'s brand presence and visibility across mining media, industry communities, and digital channels. - Manage marketing budgets and optimize campaign performance, CAC, ROI, and conversion rates across regions and channels. - Build data-driven marketing processes, including attribution, funnel analytics, CRM tracking, and performance dashboards. - Coordinate cross-functional teams, including PR, SEO, SMM, Design, Content, Events, and Analytics, to deliver integrated marketing initiatives. - Develop retention, reactivation, and upsell initiatives in collaboration with the CRM team to increase miner engagement and lifetime value. - Track and report key marketing metrics, campaign performance, and business results to senior leadership. Requirements - 5+ years of experience in marketing, growth marketing, or product marketing. - Experience in crypto, Bitcoin mining, fintech, or hardware/infrastructure-related industries. - Proven track record in performance marketing, demand generation, and customer acquisition, supported by measurable results. - Strong analytical skills and experience working with CAC, LTV, ROI, conversion funnels, attribution, and marketing dashboards. - Experience developing and executing marketing strategies across international markets. - Ability to identify growth opportunities, prioritize initiatives, and deliver results in a fast-paced environment. - A proactive, hands-on approach with strong ownership and cross-functional collaboration skills. Nice to Have - Understanding of the Bitcoin mining ecosystem, including mining pools, hashrate, ASICs, hosting, and miner economics. - Established network within mining media, industry communities, or among crypto and mining KOLs. - Experience in B2B marketing and account-based marketing targeting large clients. - Knowledge of the US mining market. - Spanish language skills. What Makes This Role Exciting - International growth: Drive [компания]'s expansion into key global mining markets, including the USA and LATAM. - Real business impact: Directly influence miner acquisition, connected hashrate, and revenue growth. - Ownership and autonomy: Take the lead in shaping marketing strategies, testing new approaches, and driving execution. - Challenging opportunities: Discover new growth channels and build effective marketing strategies in a rapidly evolving industry. - Cross-functional collaboration: Work closely with business leaders, product teams, and marketing specialists to turn ideas into results. Join [компания] and help shape the future of Bitcoin mining worldwide!