SMM Manager

We are looking for an experienced and proactive SMM Manager to join our international iGaming project focused on Casino & Sportsbook. We need someone who goes beyond content creation and social media management. Our ideal candidate understands how to turn social media into an effective player acquisition channel, develop GEO-specific strategies, drive registrations and First-Time Deposits (FTDs), and continuously test new growth opportunities. Previous experience in iGaming (Casino and/or Sportsbook) is mandatory. Key Responsibilities - Develop and execute comprehensive SMM strategies tailored to specific GEOs, target audiences, and local market trends. - Manage and grow Telegram channels and other relevant social media platforms, focusing on audience engagement, traffic, registrations, and depositing players. - Independently research, evaluate, and select Telegram channels for paid advertising placements. - Negotiate advertising rates, optimize placement costs, and manage Telegram advertising budgets efficiently. - Analyze Telegram channel performance, verify audience quality and reach, identify fake engagement, and assess advertising effectiveness. - Develop and test player acquisition and engagement mechanics, including promotions, giveaways, interactive campaigns, and event-driven content. - Create content strategies based on major sporting events, casino trends, local interests, and relevant industry news. - Monitor key performance metrics, including traffic, registrations, FTDs, deposits, engagement, and acquisition costs. - Identify reasons for declining registrations or deposits and proactively develop, test, and implement improvement strategies. - Conduct competitor analysis, identify new growth opportunities, and continuously optimize SMM performance. - Collaborate with Design, CRM, Affiliate, and Marketing teams to execute campaigns and achieve business objectives. Requirements - Proven experience in iGaming (Casino and/or Sportsbook) — mandatory. - Hands-on experience independently developing and implementing SMM strategies for specific GEOs. - Strong practical experience with Telegram advertising: channel research, media buying, audience analysis, fraud detection, rate negotiation, and performance evaluation. - Proven ability to drive not only followers and engagement but also traffic, registrations, FTDs, and deposits through social media. - Successful cases of player acquisition and conversion growth through SMM activities. - Experience developing, testing, and optimizing acquisition and engagement strategies. - Strong analytical skills and the ability to evaluate campaign performance and optimize advertising budgets. - Good understanding of sports, casino products, major sporting events, and iGaming audience behavior. - Ability to independently identify growth opportunities, generate hypotheses, and implement solutions. - Proactive, results-driven mindset with strong ownership and problem-solving skills. Nice to Have - Experience managing Telegram channels for iGaming Affiliate Programs. - Experience working with African, MENA, CIS, or Asian markets. - Experience with the 1xBet / BetB2B platform. - Experience launching and scaling social media channels in new GEOs. - Experience collaborating with influencers, Telegram communities, and local content creators. What We Offer - Fully remote, full-time position. - Opportunity to work with international Casino & Sportsbook products. - Freedom to develop and implement your own SMM strategies and growth initiatives. - Opportunities to test new acquisition channels, creative approaches, and marketing hypotheses. - Collaboration with experienced Marketing, Affiliate, CRM, and Product teams. - Competitive salary based on experience and qualifications. - Professional growth and the opportunity to directly influence business performance.