Senior Digital Marketing Specialist

2845660 Helin Data B.V. Rijswijk Hybrid Commercial Senior Digital Marketing Specialist About Helin Why this Role Matters What You'll Achieve Generate qualified leads and contribute to pipeline growth. Increase Helin's visibility and credibility across target markets. Deliver impactful campaigns and content that drive customer engagement. Improve marketing performance through data-driven optimization. Support commercial growth through effective collaboration across teams. Key Responsibilities Execute multi-channel marketing campaigns across digital platforms. Drive demand generation, lead nurturing, and Account-Based Marketing (ABM) initiatives. Manage the company website Create and coordinate content including case studies, whitepapers, email campaigns, website copy, and video materials. Support webinars, trade shows, industry events, and customer advocacy initiatives. Partner with Sales, Engineering, and Leadership teams to develop customer-focused messaging and campaigns. Manage marketing automation activities and campaign performance within HubSpot and related platforms. Monitor and optimize marketing performance using HubSpot, Google Analytics, Salesforce, Power BI, and other reporting tools. ]]> What You Bring Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. 5-7 years of experience in digital marketing, demand generation, growth marketing, or lead generation within a B2B technology environment. Proven success generating qualified leads and supporting revenue growth. Experience with Google Ads, LinkedIn Campaign Manager, SEO, email marketing, and marketing automation platforms. Proficiency with HubSpot, Salesforce, Google Analytics, SEO optimization platforms such as Semrush and marketing reporting tools. Experience executing digital campaigns, content marketing, lead nurturing, and ABM initiatives. Strong analytical, communication, content creation, and project management skills. A proactive, results-oriented mindset with the ability to thrive in a fast-paced environment. ]]> Nice to Have Experience marketing AI, industrial technology, cloud, maritime, offshore, or renewable energy solutions. Experience with events, webinars, and trade shows. Knowledge of CRO, A/B testing, Power BI, Lovable, CMS, WordPress, or AI-powered marketing tools. ]]> Additional Information Location: Rijswijk / Hybrid Employment Type: Full-time Working Arrangement: Hybrid (3 days office / 2 days home) ]]> What We Offer Competitive salary package. Pension scheme. SARs (Stock Appreciation Rights) plan. €3,000 annual learning and development budget. 24 vacation days plus public holidays. Complimentary office lunch. Fully covered commuting expenses. An opportunity to help shape the future of industrial intelligence and operational decision-making. ]]> Our Recruitment Process Recruiter Screening (30 min, online) Peer Interview (60 min, online) Hiring Manager & Leadership Interview (60 min, onsite) Reference Check Offer Stage ]]> Data Privacy Policy Please refer to our Data Privacy Policy . ]]> permanent experienced full-time 5-7 brand_and_product_marketing marketing_and_product 2026-10-16T08:04:19+00:00