Brand Manager

Key Responsibilities: Drive business growth and profitability in line with company targets. Develop portfolio and brand strategies to meet business objectives. Translate strategies into integrated marketing plans. Lead a team in developing impactful marketing plans with actionable activities. Ensure successful implementation of approved marketing programs to achieve set objectives. Manage A&P budget efficiently to meet business objectives. Supervise and coach team members to achieve performance targets and develop their skills. Translate business objectives into strategic directions for brands and products. Lead the team in translating strategic directions into integrated marketing plans. Develop brand and portfolio strategies, ensuring alignment with brand implementation plans. Initiate and manage new product development projects in collaboration with cross-functional teams. Gain consumer insights through research and market visits to capitalize on market opportunities and build brand equity. Monitor brand expenditure and assess cost elements impacting brand profitability. Collaborate closely with internal teams (Sales, Trade Marketing, Supply Chain, Finance) to align product and brand activities with business plans. Manage external resources (agencies, research companies, suppliers) to ensure alignment with brand objectives. Plan, lead, supervise, coach, and motivate subordinates to achieve common goals and targets. Provide clear career paths and necessary support to subordinates for skill development and career advancement. Qualifications: Bachelor's Degree in Marketing, Mass Communication, Business Administration, Management, or equivalent. 5-7 years of brand management experience in the FMCG / Consumer product industry. Strong organizational, planning, and interpersonal skills. Leadership qualities with the ability to motivate teams. Good understanding of financial management. Excellent written and verbal communication skills. Strong negotiation, presentation, and problem-solving abilities. Adaptability and ability to thrive in dynamic environments. Creative, strategic thinker with analytical skills. Resourceful, initiative, and self-motivated. Enthusiastic, persuasive, and adaptable.