Sales Development Representative (SDR)

Job title: Sales Development Representative (SDR) Employment Type: Fulltime; Fully Remote Job Description How you'll make an impact? As the first point of contact for prospective customers, you'll play a key role in turning strong market demand into qualified sales opportunities. By engaging inbound leads quickly, understanding their needs, and scheduling high-quality meetings, you'll directly contribute to pipeline growth and revenue generation. In this role, your ability to build rapport, qualify prospects effectively, and create a positive first impression will help drive the success of the sales team and support the company's continued growth. Role Overview: Convert inbound interest into qualified sales opportunities and booked product demonstrations Engage and qualify leads generated through marketing campaigns, events, and other demand generation channels Conduct targeted outbound prospecting to identify and develop new business opportunities Build rapport with prospects, uncover business needs, and assess fit and buying intent Maintain accurate CRM records and ensure consistent follow-up and pipeline management Collaborate closely with sales and marketing teams to maximize lead conversion and campaign effectiveness Key Responsibilities: Inbound Lead Follow-Up & Demo Setting (Primary — ~70%) Triage and prioritize inbound leads from SEO, content marketing, trade shows, Meta ads, LinkedIn, and de-anonymization tools (e.g., Breakout.ai) Respond to inbound inquiries quickly and qualify leads against ideal customer profile criteria Set and confirm product demos for the U.S.-based sales representatives Follow up on trade show and event leads not personally claimed by the field sales team Maintain structured follow-up cadences to keep warm leads moving through the funnel Log all inbound activity, responses, and demo conversions accurately in HubSpot Outbound Prospecting (Secondary — ~30%) Conduct targeted outbound outreach (calls, emails, LinkedIn) to U.S. optometry and ophthalmology practices Navigate gatekeepers at doctor offices and reach practice owners, administrators, and decision-makers Build and maintain prospect lists using research tools and databases Execute personalized outreach sequences aligned with product value propositions Maintain daily outbound activity benchmarks (calls, emails, touchpoints) CRM & Pipeline Hygiene Maintain accurate records in HubSpot (transitioning from Salesforce; migration expected within 3 weeks) Track all outreach activity, lead status, and meeting outcomes Ensure pipeline data is clean, current, and actionable for the sales team Collaborate with marketing to support campaign follow-ups and lead scoring Messaging & Sales Collaboration Develop and refine personalized outreach messaging to improve response and conversion rates A/B test email and call approaches to optimize engagement Work closely with the U.S. sales rep and incoming Sales Director to align on target accounts and priorities Provide regular feedback on lead quality, market signals, and outreach performance Market Research and Targeting Identify high-value target accounts in U.S. healthcare (optometry & ophthalmology practices) Understand clinic workflows, patient journey, and operational challenges Develop persona-based outreach for decision-makers (practice owners, administrators) Job Requirements: Experience: 2–4 years of experience in SDR / BDR / inside sales (preferably B2B SaaS) Experience in outbound prospecting for U.S. markets Proven track record of meeting or exceeding outreach and meeting-booking targets Exposure to healthcare, SaaS, or technology sales is a plus Functional Skills: Strong inbound qualification, objection handling, and consultative conversation skills HubSpot experience preferred (or demonstrable fast learner on CRM platforms) Salesforce familiarity is a plus (current CRM, being replaced by HubSpot) Familiarity with sales engagement platforms (Outreach, Salesloft, etc.) Experience using data tools (ZoomInfo, 6sense, Lusha, LinkedIn Sales Navigator) Ability to research accounts and personalize outreach Performance Metrics: Daily/weekly call and email activity Meetings/demos booked for sales team SQL (Sales Qualified Lead) generation Conversion rates across outreach stages Soft Skills: Excellent verbal and written English communication (U.S. accent preferred) Strong research and analytical thinking High energy, persistence, and resilience in outbound sales Process-oriented with strong attention to detail Ability to work in a fast-paced, target-driven environment Schedule & Location Setup Location: Fully Remote Schedule: Monday – Friday, 8:00 AM – 5:00 PM Central Daylight Time (CDT) Contract Type : Rank & File