Regional Sales Manager – Greece & North Macedonia

Regional Sales Manager – Greece & North Macedonia Location: Greece Key Responsibilities Sales Strategy & Business Development Develop and execute commercial strategies for Greece and North Macedonia aligned with regional business objectives. Deliver sales, revenue, profitability, and market share targets across both markets. Identify new business opportunities and drive market expansion through strategic partnerships and customer acquisition. Analyze market trends, consumer behavior, competitive activity, and customer needs to adapt commercial strategies. Prepare regular sales forecasts, business reviews, and performance reports for regional management. Key Account Management Develop and maintain strong relationships with key retail chains, distributors, and strategic customers. Lead commercial negotiations and annual business planning with partners. Manage customer performance, identify growth opportunities, and ensure long-term partnerships. Conduct regular market and customer visits to strengthen relationships and identify new opportunities. Product & Brand Development Collaborate with marketing and product development teams to introduce and grow both branded and private label product portfolios. Support new product launches and tailor product offerings to market and customer requirements. Ensure effective implementation of trade marketing initiatives and promotional campaigns. Monitor product performance and recommend portfolio optimization opportunities. Channel Management Develop business across all relevant sales channels, including: Modern Retail Specialty Stores Wholesale & Distribution E-commerce Increase product distribution, visibility, and market penetration. Financial & Commercial Management Manage customer budgets, including sales volume, net sales value, and profitability. Monitor customer receivables and support collection activities. Prepare sales forecasts and SKU demand planning in collaboration with Supply Chain. Market Analysis Evaluate sales performance, market dynamics, and competitive positioning. Analyze business wins, losses, and growth opportunities. Monitor new product development opportunities and recommend commercial actions to maximize results. Identify opportunities to improve market share and competitive advantage. Candidate Profile Professional Experience Minimum 7–10 years of experience in Key Account Management, Sales, or Commercial Management. At least 3–5 years of experience within the FMCG industry, preferably managing modern retail accounts. Experience managing distributors and regional markets is highly preferred. Previous experience with branded and/or private label products is an advantage. Strong understanding of retail, wholesale, and distributor business models. Technical Skills Strong commercial and negotiation skills. Experience developing and executing sales strategies. Proficiency with CRM systems and Microsoft Office Suite. Strong analytical skills with experience in sales forecasting, budgeting, and performance reporting. Ability to manage multiple markets and stakeholders simultaneously. Willingness to travel frequently across Greece and North Macedonia. Language Requirements Professional working proficiency in English. Native or fluent Greek is required. Knowledge of Macedonian is considered a strong advantage.