CRM Manager

[компания] is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications and regulatory technologies. We are looking for a CRM Manager to join our team. Requirements: - Develop and launch omnichannel CRM campaigns (email, push, SMS, in-app, etc) within the agreed retention and monetization strategy - Build and maintain user segmentation based on behavioral and product metrics - Form and test reactivation and churn-reduction hypotheses within assigned segments - Run A/B, multivariable tests, document results, and draw data-driven conclusions - Analyze the performance of your own CRM activities (CR, ARPU, Retention, bonus engagement) and prepare regular reporting - Ensure the quality and timeliness of campaign content, and compliance with brand guidelines and tone of voice - Maintain documentation for your campaigns, sendings, following established templates and testing frameworks - Suggest new retention ideas based on market observations and results of your own campaigns Responsibilities: - 1-2+ years of experience in CRM/Retention, ideally in iGaming or a similar high-frequency industry (e-commerce, fintech) - Solid understanding of key metrics: DR, OR, CTR, LTV, ARPU, CR, Retention Rate, Churn Rate, ROMI - Hands-on experience with CRM/marketing automation platforms (e.g. Optimove, Customer.io, or similar) - Good analytics skills - Experience running tests and interpreting statistically significant results - Comfortable working cross-functionally and organizing your own workload independently - English at B1+ level for reading professional documentation/analytics Our benefits to you: 🔸An exciting and challenging job in a fast-growing holding, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed 🔸Modern corporate equipment based on macOS or Windows and additional equipment are provided 🔸Paid vacations, sick leave, personal events days, days off 🔸Referral program — enjoy cooperation with your colleagues and get the bonus 🔸Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences Rewards program for mentoring and coaching colleagues 🔸In-house Travel Service 🔸Multiple internal activities 🔸Other benefits could be added based on your location