Sports Retention Manager

About the role In this role, you will independently create and manage sports loyalty programs tailored for the Indian audience. Your focus will be on developing effective mechanics, rewards, and gamification strategies using Smartico, while planning retention campaigns around significant sports events. You will leverage your expertise in CRM and retention to segment players, conduct A/B tests, and analyze campaign performance. Success in this position is defined by your ability to enhance player loyalty and retention through innovative and data-driven approaches. Skills that matter here CRM : This role requires practical CRM experience, particularly with tools like Smartico. Retention : You will develop and manage retention campaigns to enhance player loyalty. Sports Betting : Experience in sports betting is crucial for understanding the audience and retention cycles. Smartico : Familiarity with Smartico is a significant advantage for implementing gamification. A/B Testing : You will conduct A/B tests to optimize retention strategies. Segmentation : Player segmentation will be essential for targeted campaign development. Who this role suits You have a background in CRM and retention within the iGaming industry. You are familiar with sports betting and understand its audience dynamics. You are analytical and data-driven, with a knack for A/B testing and campaign performance analysis. You thrive in a remote work environment and can manage projects independently. From the employer Develop the sports loyalty program: mechanics, levels, rewards, and economics Launch gamification in Smartico: missions, tournaments, achievements, leaderboards Plan retention campaigns around the sports calendar: IPL, major tournaments, seasonal events Build campaigns independently: idea → segmentation → Smartico → launch → post-analysis Segment players by RFM, lifecycle, and behavior Conduct A/B tests and work with control groups Calculate retention, uplift, bonus costs, and the cost of retained players At least 2 years of experience in CRM / Retention in iGaming Experience specifically in Sports Betting is required Practical experience working in CRM: Smartico is a big plus, Optimove, Fast Track, Symplify are also suitable Ability to perform segmentation, bonus mechanics, and gamification Understand the betting audience and retention cycle around sporting events Knowledge of cohort analysis, A/B testing, control groups, and basic bonus economics Ability to read documentation and communicate in English Fully remote work 20 working days of paid vacation per year Paid sick leave and medical benefits Training and development programs Corporate events and regular team meetings