International Marketing Section Manager

Responsibilities: Marketing Strategy & Execution: Develop and implement an international marketing strategy aligned with brand identity and business goals. Market Research & Competitive Analysis: Conduct research to identify consumer needs, market trends, and competitor strategies to inform marketing plans. Brand Visibility & Positioning: Lead PR campaigns, influencer partnerships, and global branding efforts to enhance recognition. Digital & Omnichannel Marketing: Drive digital marketing initiatives, including social media, e-commerce, and tailored strategies for different markets. Product Launches & Go-to-Market Strategy: Manage international product launches with a focus on positioning, segmentation, and local adaptation. Distributor & Partner Management: Support global partners in maintaining brand consistency and effective market representation. Sales & Marketing Alignment: Work with international sales teams to ensure marketing efforts contribute to revenue growth. Budget & ROI Management: Oversee marketing budgets to maximize effectiveness and return on investment. Performance Tracking & Reporting: Regularly present marketing performance metrics to leadership. Qualifications & Skills: Education: Bachelor's degree or higher in Business, Marketing, or related fields. Experience: 10+ years in international marketing, with 5+ years in a leadership role . Strong background in FMCG, health, or beauty industries . Proven experience in global marketing and cross-cultural communication. Skills: Strategic marketing expertise, including digital, e-commerce, and social media marketing . Strong analytical and problem-solving abilities. Entrepreneurial mindset with adaptability and resilience. Excellent communication and presentation skills in English (TOEIC 700+ equivalent) ; Chinese is a plus .