Director of Marketing

JOB TITLE: Director of Marketing Competency: Marketing Manager: Director of Commercial HR Responsibility: Marketing Channel Specialists FLSA Status: Exempt Organizational context: Responsible for the execution, support and alignment of the 'Who and How' in the North American Marketing Competence. The 'Who' refers to all HR related areas such as hiring/firing, staffing, training, performance and development, individual growth, and career pathing. The 'How' refers to the ways of working, systems/applications, compliance, and alignment of processes. Team members will spend 80% of time working within Regional Teams where the 'what and when' (priorities, actions and timing) is lead by a Regional Development Manager. Summary: The Director of Marketing is responsible for the strategic leadership and development of a comprehensive, integrated marketing strategy within North America. This primarily involves developing and implementing strategies to strengthen Lely market brand awareness and presence to help drive the adoption of technology throughout all distribution channel partners. This key position is keenly aware of marketing activities directly aligned to Lely's market growth agenda, market lifecyle, and business priorities. Serves as a member of the North American senior leadership team and has key decision-making responsibilities for the business. Travel requirements consist of up to 30-40% annually, domestic and international. Essential Duties and Responsibilities Ensure a high level of strategic leadership, support, and alignment of the Lely NA's Marketing team, including outside agency relationships. Actively guide, motivate, challenge, and coach team members in support of brand strategy, planning, marketing initiatives, and delivery of expected results. Drive the overall marketing strategy of Adoption, Conversion, and Loyalty while creating awareness and appreciation of our innovative capabilities and tools. Regularly work with Director of Commerical/Proposition, Proposition Managers, NA Sales Manager, and Regional Development Manager and other planning team members to challenge the thinking on what distribution partners and customers want, how they buy individually and which marketing channels and materials are most effective and engaging Aligns together on priorities and actions within the Regional Teams. Oversees all marketing management, communication, innovative and data-driven tactics, as well as highly qualified marketing lead generation and customer nurturing activities. Develop and define marketing strategy centered on persona-based marketing and alignment within customer segments and new and existing product offerings. Establish targeted messaging that is compelling, differentiated and aligned to customer workflow and personas. Oversee implementation of strategy, including campaigns, events, digital marketing, and public relations. Manage social media presence and direct programs to improve social media reputation and recognition. Undertake continuous analysis of competitive environment and consumer trends through brand and customer research results. Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education and/or Experience Bachelor's Degree in Marketing or Business Management and 7-10 years related experience and/or training or equivalent combination of education and experience. Demonstrated experience in developing strategic marketing plans is required. MBA preferred. Key Skills and Abilities: Experienced, credible leader, operating at the highest level and leading by example Drive to exceed KPIs and be hungry for success, drive initiatives and projects that move the brand forward Develop innovative proposals and deliver strategic presentations Effectively communicate with people from other regions and cultures Demonstrated knowledge of marketing automation tools and alignment within marketing to sale (CRM) funnel strategies. Drive creativity and enthusiasm in others Passionate about employing unique marketing techniques and a standard of excellence across all marketing deliverables. Be a trusted advisor, responsive, and have an approachable spirit Advanced Proficiency in PC Networking, Microsoft Office suite, Outlook, & Presentation software Who we are: Vision, Mission, and Core Values Our Vision: A sustainable, profitable, and enjoyable future in farming Our Mission: We create innovative solutions that help our customers excel in sustainable milk production to feed the world. Our Core Values: Lely has 5 core values. Values that guide us in how we behave in dealing with others. On the work floor among colleagues, interacting with our customers, at meetings with our business partners, when dealing with the press; independent of place and time we show our values through our actions. Innovation: We change traditions by continuously seeking new ideas for positive change Passion: We love what we do and are passionate to support our customers Progress: We grow because our people are motivated to improve and move forward Respect: Our focus is the well-being of people, animals, and the environment Honesty: Being truthful and fair is essential in our way of working