Marketing Lead (B2B)

Performa is an international HR agency connecting top talent with ambitious companies across iGaming, IT, and Marketing. We help businesses build strong teams and professionals find opportunities where their expertise can make a real impact. For our client, we are looking for an experienced Operations & Marketing Lead (B2B) to take ownership of B2B demand generation, marketing operations, and go-to-market execution. Our client is an innovative technology company developing an all-in-one SEO infrastructure management platform for iGaming operators. The platform combines real-time keyword ranking tracking, domain and redirect automation, ban detection, and instant website and satellite building into a single operational environment. As the company scales its go-to-market activities, this is an opportunity for a hands-on marketing professional to build a predictable B2B pipeline and directly contribute to business growth. About the Role As Operations & Marketing Lead, you will take ownership of the end-to-end B2B marketing pipeline, from identifying potential clients and generating qualified demo calls to lead nurturing, CRM management, and performance reporting. This is a highly hands-on role that combines strategic thinking with practical execution. You will build marketing processes, develop acquisition channels, strengthen the company's market positioning, and ensure effective coordination between Product, Development, and Sales. You will work closely with the founders and technical teams, translating complex product capabilities into clear messaging that resonates with iGaming operators. What You'll Be Responsible For B2B Pipeline & Lead Generation - Build and manage the end-to-end B2B lead generation pipeline, targeting iGaming operators and relevant decision-makers. - Develop and execute inbound and outbound marketing initiatives to consistently generate qualified leads and demo calls. - Identify target accounts, develop outreach approaches, and support lead nurturing throughout the sales funnel. - Monitor conversion rates and optimize acquisition activities to improve pipeline performance. CRM & Marketing Operations - Own CRM setup, maintenance, segmentation, automation, and reporting. - Build structured lead management workflows to ensure accurate tracking and timely follow-ups. - Maintain CRM data quality and visibility across the marketing and sales funnel. - Identify opportunities to automate repetitive processes and improve operational efficiency. LinkedIn Strategy & Outreach - Develop and execute the company's LinkedIn strategy, combining organic content and targeted outbound activities. - Strengthen the company presence and support founder and team visibility on LinkedIn. - Build targeted outreach campaigns focused on relevant B2B decision-makers. - Track LinkedIn engagement, lead generation, and meeting conversion performance. PR, Brand Positioning & Thought Leadership - Develop and execute PR initiatives to strengthen the company's positioning within the iGaming SEO market. - Build relationships with relevant industry media, communities, and professional networks. - Coordinate thought-leadership content and initiatives that demonstrate the company's expertise. - Ensure consistent product messaging and brand communication across marketing channels. Cross-Functional Coordination - Act as the operational link between Product, Development, Marketing, and Sales. - Translate technical product capabilities into clear, commercially relevant messaging. - Collect market feedback and communicate customer needs and insights to product teams. - Support Sales with relevant materials, product information, and messaging. - Coordinate cross-functional activities to keep marketing initiatives aligned with business priorities. Performance Tracking & Reporting - Track marketing funnel performance, lead quality, conversion rates, and channel effectiveness. - Build clear reporting processes and dashboards to evaluate marketing activities. - Identify bottlenecks and improvement opportunities across the acquisition funnel. - Provide management with actionable insights and performance updates. What We're Looking For - Proven hands-on experience in B2B marketing, with direct responsibility for building and managing lead generation pipelines. - Demonstrated success in generating qualified leads and demo calls and moving prospects through the sales funnel. - Strong practical experience with CRM platforms, marketing automation, lead segmentation, and performance reporting. - Experience developing and executing LinkedIn organic marketing and outbound outreach strategies. - Practical experience with PR, brand positioning, and thought-leadership initiatives. - Ability to independently plan, launch, manage, and optimize marketing activities without relying on a large team. - Strong operational and analytical skills, with a structured and results-oriented approach. - Experience collaborating with Product, Development, and Sales teams. - Ability to understand technical products and communicate their value to a B2B audience. - Excellent written English and Ukrainian communication skills. Nice to Have - Previous experience in B2B iGaming marketing, particularly working with casino operators or related technology providers. - Experience marketing SaaS platforms, SEO technology, or other technical B2B products. - Hands-on experience with SEO tools such as Semrush, Ahrefs, Google Search Console, or similar platforms. - Understanding of SEO infrastructure, including domains, redirects, satellite websites, indexing, and ban detection. - Familiarity with the iGaming operator ecosystem and relevant industry communities. The Company Offers - Competitive compensation, depending on experience. - Remote-friendly working environment. - Opportunity to build and own the company's B2B marketing and go-to-market processes. - Direct collaboration with founders, Product, and Engineering teams. - High level of autonomy and ownership over marketing initiatives. - Opportunity to work with a specialized SEO technology platform in the fast-growing iGaming industry. - A dynamic environment with short decision-making cycles and a strong focus on execution and measurable results.