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CRO Specialist

Warsaw9 дн. назад

Описание от работодателя

We are seeking aCRO Specialist to support the optimization of high-performing digital funnels while maintaining strong ethical and brand-first marketing standards. This is an ideal for someone with a solid CRO foundation who is eager to grow through hands-on experimentation, data-driven learning, and close collaboration with UX/UI and marketing teams—focusing on sustainable conversions built on trust, clarity, and long-term value. Responsibilities : Support the optimization of landing pages, advertorials, quiz funnels, and conversion flows with a focus on clarity, trust, and user intent. Write and refine CRO-focused copy that is persuasive, transparent, and aligned with ethical marketing principles. Assist in planning and executing A/B tests, analyzing results, and applying learnings to improve conversion performance. Collaborate closely with UX/UI designers to ensure copy and CRO insights enhance usability, aesthetics, and brand tone. Review user behavior data and funnel performance to identify friction points and optimization opportunities. Help maintain consistency between conversion messaging and long-term brand positioning. Document test outcomes, insights, and best practices to support continuous improvement. Stay informed about CRO trends, user psychology, and best practices while actively developing hands-on skills. Requirements: Strong foundational knowledge in Conversion Rate Optimization (CRO). Understanding of user psychology, decision-making, and motivation without relying on pressure-based tactics. Experience or exposure to CRO copywriting for landing pages, funnels, or performance-driven content. Basic familiarity with A/B testing tools, analytics platforms, and performance tracking concepts. Ability to balance conversion goals with brand tone, ethics, and long-term customer trust. Comfortable working collaboratively with designers and marketers in an iterative environment. Strong attention to detail, structure, and clarity in written communication. Curious, growth-oriented mindset with openness to feedback, experimentation, and learning.