User Acquisition Manager
Описание от работодателя
Our client is a Singapore-based professional gaming and esports talent management company.
They are currently looking to expand their team and move to the step in esports;
User Acquisition Manager
Responsibilities:
Identify potential new users, pitch services, and follow up on new talent/user opportunities
Support KOLs and new users on app navigation and campaign sign-ups
Assist support chat functions on social media platforms and email
Develop user tutorials for app navigation and gather KOL and user reviews
Work with the respective stakeholders in client campaign briefings
Conduct user surveys and focus groups on user perks and generate retention strategies
Responsible for Influencer Marketing & user perks execution
Design, manage and optimize UA campaigns & advertising techniques
Assist in the development of improved advertising strategies to increase user interest in the app
Deep dive into the details of ongoing performance analysis, creative & targeting A/B tests
Prepare multi-dimensional output reports to achieve a balance of multiple indicators such as magnitude retention and Return on Ad Spend (ROAs)
Conduct competitive and macro-level research to stay informed on industry changes
Monitor project progress, from planning to execution, to ensure it remains focused and effective
Partner with product and talent management team to track user funnels, identify & prioritize issues, and form hypotheses as to why they are happening and formulate solutions
Responsible for translating business needs into specific product requirements and communicating with relevant teams involved in new feature launches
Lead Roadmap Planning by collaborating cross-functionally to develop medium-to-long-term product strategy and roadmap for user experience
Run Impactful Experimentations: Partner with the product team in designing product experiments to validate/invalidate hypotheses and provide relevant experiment budget sign-offs
Requirements :
Diploma or above in Business Management or equivalent
A minimum of 3 year experience in user acquisition or user growth experience for software solutions is a must. (Experience in the Gaming Industry is an advantage)
Has a strong cross-functional leadership track record with great communication skills
Strong skills in data analysis, user insight generation, and impact modeling with strong business acumen
Effective communication, including writing, speaking, active listening, and presenting
Ambitious, self-driven, and motivated with a desire to excel in a fast-changing environment
A keen eye for detail and ability to identify opportunities for improvement
Tons of curiosity, imagination, and creativity with an enterprising attitude towards creative advertising
Demonstrate open-mindedness, adaptability, and personal integrity
What's next?
If you're interested in this role, click Apply To Position or drop an email to don@adstifysearch.com
Don Chan
Senior Consultant
EA Personnel Number: R1763146
EA License Number: 20C0292