Business Development Manager | Simpang Renggam

Company Background Our client is a warehouse and intralogistics equipment manufacturer specializing in steel pallet racking, industrial/commercial shelving, storage systems, cabinets, workshop equipment and roller conveyor systems. Its facility manufactures and exports storage/racking systems for distribution, logistics and manufacturing industries across international markets, including Asia-Pacific, Australia and the Middle East. Job Summary The role focuses on identifying, developing, and converting new business opportunities across data centres, industrial, engineering, M&E, infrastructure, automotive, EV, E&E, manufacturing, and material-handling sectors. The manager will build strategic relationships, identify projects early, and develop a sustainable sales pipeline. Key objectives are to diversify the customer base and revenue streams, increase market penetration within Malaysia's growing industrial and data-centre ecosystems, and drive sustainable sales growth through new and recurring business opportunities while reducing reliance on existing customers and markets. Job Description 1. Market Development Develop, maintain, and continuously expand a comprehensive database of target accounts across Malaysia. Identify new market segments, potential customers, business opportunities, and emerging industry trends. Map key stakeholders and decision-makers across the data centre, industrial, engineering, manufacturing, infrastructure, and related ecosystems. Conduct market, competitor, and industry analysis to identify growth opportunities and potential risks. Monitor upcoming construction, infrastructure, fabrication, engineering, and industrial projects. Identify and engage potential projects 6–24 months ahead of purchasing or tender decisions. Develop market intelligence and provide regular reports, insights, and recommendations to management. 2. Business Development & New Customer Acquisition Identify, qualify, and acquire new customers and strategic accounts. Generate new sales enquiries, RFQs, tenders, and project opportunities. Identify and develop fabrication, engineering, infrastructure, and industrial project opportunities. Establish strategic partnerships with contractors, EPC companies, fabricators, engineering firms, system integrators, and other relevant stakeholders. Develop new accounts from initial prospecting through qualification, solution development, commercial negotiation, and closing. Convert qualified opportunities into profitable and sustainable sales. Build new revenue streams across targeted market segments to support long-term business growth. 3. Relationship & Stakeholder Management Build and maintain strong, long-term relationships with key decision-makers and influencers, including: Business Owners / Directors Procurement Managers Engineering Managers Project Managers Construction Managers Operations Managers Plant Managers Technical and Engineering Decision-Makers Develop relationships and engage stakeholders before formal RFQs or tenders are released. Position Schaefer as a preferred partner during the early stages of project development. Develop a strong network within the Malaysian industrial, construction, engineering, and data-centre ecosystems. 4. Sales Pipeline & Account Management Maintain an accurate, up-to-date, and actively managed sales pipeline. Qualify opportunities based on project value, timing, customer requirements, decision-making process, competition, and commercial potential. Track RFQs, tenders, projects, customer requirements, and sales activities throughout the sales cycle. Prepare regular sales forecasts, pipeline reports, and market-development updates. Develop and implement account-development plans for strategic customers. Monitor opportunity progress and ensure timely follow-up and conversion. Maintain sufficient pipeline coverage to achieve agreed annual sales targets. Identify opportunities for repeat business, cross-selling, and customer expansion. 5. Internal Coordination & Project Support Work closely with Engineering, Production, Operations, Project Management, and Senior Management to: Understand and assess customer requirements. Develop suitable technical and commercial solutions. Coordinate technical discussions and solution development. Prepare quotations and commercial proposals. Ensure effective handover of awarded projects. Support successful project execution and customer satisfaction. Provide market and customer feedback to support product and business development. Job Requirements Diploma or Degree in Business, Engineering, Sales, Marketing, or a related discipline. Proven experience in B2B industrial sales, business development, or technical sales. Strong understanding of the Malaysian industrial and commercial market. Good knowledge of technical, engineering, manufacturing, or industrial products and solutions. Demonstrated experience working with: Contractors Fabricators EPC companies Engineering companies System integrators Industrial and manufacturing customers Data-centre or infrastructure-related companies Proven ability to develop new accounts and generate business from a cold market. Strong business networking and relationship-building capabilities. Willingness to travel within Malaysia. Location: Simpang Renggam, Johor Salary Range: Up to RM15k