marketing manager in machinery manufacturing

Описание: RATIONAL AG develops and manufactures machinery for professional kitchens and provides marketing support for partner markets across Europe. Задачи: Develop and implement target group-specific marketing concepts and communication tools for Partner Markets Europe; Analyze country-specific markets and target groups to identify trends and implement centrally developed marketing tools; Develop local digital communication measures within the global Digital Strategy; Further develop marketing automation within the region; Further develop Customer Lifecycle Journey Management; Coordinate local media planning with market managers; Design and deliver training for local staff and managers; Support and coordinate regional partner marketing resources; Select, plan, and organize suitable trade fairs with partners and market managers; Prepare and support reports and statistics; Plan and control the annual marketing budget with the Partner Markets Europe Director; Oversee marketing projects through goal-oriented project management; Coordinate and ensure best practice sharing across marketing topics in Partner Markets; Support implementation of the Partner Regions strategy; Maintain close cooperation with Central Marketing. Требования: Degree in business administration or marketing; At least 5 years of professional experience in marketing products requiring explanation or similar areas; Ability to innovate and think and act proactively; Strong customer orientation; Very good knowledge of digital marketing; High affinity with social media management; Experience in sales, international environments, and project management; Strategic and entrepreneurial thinking with a strong hands-on mentality and good conceptual skills; Confident and convincing at all levels; Strong presentation skills; Very good written and spoken English; Willingness to travel within Europe approximately 30–50%; Nice to have: German. Условия: Office location: Osh Region, Kyrgyzstan; Travel within Europe approximately 30–50%.