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Head of Retention

вчера

Описание от работодателя

Manage the Retention team and coordinate with related departments; Formulate and audit user funnels; Develop and implement strategies for Onboarding, Retention, and Reactivation; Enhance user segmentation and lifecycle communications; Analyze key performance indicators and identify growth opportunities; Create and prioritize the backlog for the internal CDP system development; Plan and control the budget for the direction; Collaborate with Product, Marketing, Analytics, BI, IT, and other teams. 5+ years of experience in gambling / betting / iGaming; Experience in a leadership position in Retention / CRM; Experience in team management and direction development; Deep understanding of user funnels from Onboarding to Retention to Reactivation; Experience with segmentation and lifecycle communications; Understanding of Email, SMS, Push, and Telegram communication principles; Strong analytical skills and understanding of key Retention/CRM metrics; Experience with GEOs in CIS, Asia, Europe, and LATAM; ➕ A plus: experience with Asian GEOs, CDP systems, and communication automation. Salary is discussed individually; Opportunity to influence the development of the Retention direction and build processes; Work in an international iGaming company with cross-functional teams.