Head of Retention
Описание от работодателя
Manage the Retention team and coordinate with related departments;
Formulate and audit user funnels;
Develop and implement strategies for Onboarding, Retention, and Reactivation;
Enhance user segmentation and lifecycle communications;
Analyze key performance indicators and identify growth opportunities;
Create and prioritize the backlog for the internal CDP system development;
Plan and control the budget for the direction;
Collaborate with Product, Marketing, Analytics, BI, IT, and other teams.
5+ years of experience in gambling / betting / iGaming;
Experience in a leadership position in Retention / CRM;
Experience in team management and direction development;
Deep understanding of user funnels from Onboarding to Retention to Reactivation;
Experience with segmentation and lifecycle communications;
Understanding of Email, SMS, Push, and Telegram communication principles;
Strong analytical skills and understanding of key Retention/CRM metrics;
Experience with GEOs in CIS, Asia, Europe, and LATAM;
➕ A plus: experience with Asian GEOs, CDP systems, and communication automation.
Salary is discussed individually;
Opportunity to influence the development of the Retention direction and build processes;
Work in an international iGaming company with cross-functional teams.