Senior Sales Manager – Aerial Work Platforms (AWP / MEWP)

Senior Sales Manager – Aerial Work Platforms (AWP / MEWP) Multiple Locations Across Europe (x10 Roles) Language: German (C1 required for German‑based roles) Employment Type: Full‑time | Field‑based / On‑site Salary: US$73,262.23 - US$114,289.07 plus bonus - commission Start Date: ASAP Role Overview We are hiring 10 Senior Sales Managers – Aerial Work Platforms (AWP / MEWP) to support rapid expansion across key European markets . These are newly created field‑based roles offering high autonomy, strong earnings potential, and the opportunity to shape regional growth strategies. You will be responsible for driving sales performance, building key accounts, and expanding market share for a leading manufacturer of aerial work platforms and lifting equipment. Available Locations (x10) Please note these are location‑specific field sales roles , ideally suited to candidates based in or near: Amsterdam, Netherlands Helsinki, Finland Stockholm, Sweden Gothenburg, Sweden Copenhagen, Denmark Madrid, Spain Berlin, Germany Düsseldorf, Germany Munich, Germany Stuttgart, Germany Key Responsibilities Develop and execute regional sales strategies for AWP / MEWP products Achieve and exceed annual sales and market‑share targets Identify, acquire, and manage key accounts , including: Equipment rental companies Construction contractors Industrial end users Build and maintain long‑term customer relationships with high satisfaction levels Lead commercial negotiations , including pricing, contracts, and commercial terms Work closely with After‑Sales and Service teams to ensure excellent customer experience Represent the business at trade fairs, exhibitions, and customer events Conduct regular customer visits and territory travel Skills & Experience What Makes You a Strong Fit Proven success in field sales / outside sales with verifiable results Strong background in aerial work platforms (AWP / MEWP) or similar lifting and access equipment Excellent market knowledge within construction, industrial, or rental equipment sectors Established network of key decision‑makers Strong negotiation, relationship‑building, and customer‑centric mindset Independent, proactive, and results‑driven working style Excellent communication and presentation skills Collaborative team player with strong cross‑functional alignment Mandatory Requirements (Non‑Negotiable) Minimum 5 years of field sales experience , including key account acquisition and management At least 5 years' experience selling MEWP / AWP equipment within an OEM environment Proven annual sales revenue exceeding EUR 1 million Strong, existing industry network within: Equipment rental companies Construction firms Industrial end users Language Requirements : German C1 (Advanced) for all Germany‑based roles Strong English required across all locations Additional Information Nationality: Open (local market expertise strongly preferred) Working Model: Field‑based with on‑site presence Interview Process: 2 stages (video interviews available) Employment Type: Permanent, direct contract Territory: Country‑specific with regional coverage Why This Opportunity Join a fast‑growing international manufacturer with strong European growth plans Take ownership of a high‑impact regional sales territory Competitive compensation with performance‑linked incentives High autonomy, visibility, and long‑term career progression